Beyond Engagement
Discover tailored services valantic provides to meet the specific needs of the pharmaceutical, life sciences and healthcare industries to achieve customer excellence.
Value-creating omnichannel strategies, driven by cross-functional teams while aligning people, processes, technology and data, efficiently tackle industry-specific challenges. The optimization of the internal way-of-working translates into meaning-full interactions with the end-customers.
Fabienne Heiles
CX Lead at valantic Belgium
”What we mean by customer excellence is the alignment of internal processes, technology, people, and data to create and translate all of that into an outstanding external experience for our customers.“
Pharma, Healthcare, and Life Sciences are the key industries of the future, making indispensable contributions in research, development, and care, significantly enhancing global health and quality of life.
The pharmaceutical and life sciences industry focuses on the research, development, production, and marketing of safe and effective pharmaceuticals, biotech-fueled food and medicines, medical devices, biomedical technologies, nutraceuticals, cosmeceuticals and other food processing with the goal to improve the health and live of people or animals.
Sub-Industries:
General Solutions:
The pharmaceutical and life science industries are advancing rapidly, so it is crucial to go beyond innovation. Equip your pharmaceutical teams with seamless access to critical data, enabling fast, informed decisions that improve operational efficiency.
Set the stage for superior performance by ensuring that every part of your process, from research to market, consistently meets and exceeds industry and regulatory standards. Tailor your interactions with healthcare providers such as doctors, hospitals and pharmacies by effectively using comprehensive knowledge to strengthen relationships and improve the quality of patient care.
To achieve this level of excellence, it is essential to manage and utilize knowledge effectively.
The healthcare sector encompasses the provisioning of medical and care services and products for the diagnosis, treatment, rehabilitation and prevention of diseases for humans and animals.
Sub-Industries:
General Solutions:
Provide your healthcare professionals with seamless access to vital medical information and patient data, ensuring they can make precise decisions and respond effectively to patient needs. Optimize your healthcare operations to deliver superior patient care and exceed performance benchmarks consistently. Personalize patient interactions by understanding individual health histories and preferences, which enhances patient satisfaction and nurtures long-term trust. Leverage the latest healthcare insights to anticipate market trends and adapt your strategies accordingly.
Transform your patient care and operational efficiency by effectively utilizing every piece of critical information at your disposal.
Pharma, Healthcare, and Life sciences industries are unique due to their complex data management needs, strict regulatory requirements, and diverse audiences.
Breaking down the silos between departments such as marketing, sales, medical and compliance by all starting from the same 360° view, allows a consistent added-value communication with the same customer.
Gregory Van Keirsbilck
Pharma & Life Scienes Lead at valantic Belgium
”Having that one view of the customer across the organization, for everyone, allows us to use that information to the advantage of the customer, but also to the company's advantage, in order to provide the best possible service.“
360-Degree Customer View
A comprehensive view of the customer, encompassing all interactions and data points, is crucial for true customer orientation. This enables consistent and relevant communication and service.
Omnichannel-Strategy
Omnichannel strategy should be the focus when people, processes, technology and data come together. The connected architecture, close and seamless collaboration results in perfect alignment internally so that the customer benefits. It is important that standardization within this strategy includes flexibility to accommodate cultural and departmental differences. Adaptive standardization is required that enables regional and customer-specific adjustments while ensuring consistent and efficient operation.
End-to-End Content
It's all about the right content through the right channel at the right time to the right customer. From the strategic objective, through modular content creation that fits all on- and offline channels, to a lengthy approval flow, this is where user-centric processes, connected technologies and real-time data available to all, make the real difference.
Always on channels
The 24/7 availability of the content through the preferred online channels is crucial. Healthcare professionals and patients are using digital channels to quickly find answer to their questions. Enabling and maintaining seamless accessibility to value-added medical and drug-related content is key to answer the customer’s needs in the moment.
Change Management
Change management is essential to grow the digital maturity of the internal users, to ensure new agile ways of working, by adopting technologies and processes that allow an interactive communication with the customer through the channel of their choice. The mindset shift to a customer-centric pull strategy of all teams, replacing a disconnected field-force driven push strategy is key to grow the overall maturity.
Latest podcast episode on this topic
Fabienne Heiles & Gregory van Keirsbilck, why should Pharma & Life Science companies invest in Customer Excellence?
Two Pager: Customer Excellence in Pharma and Life Science Industry
This Two Pager summarizes the key points of the podcast conversation between Fabienne Heiles and Gregory van Keirsbilck.
Do you want to create outstanding customer excellence in Pharma, Life Sciences, or Healthcare? Only an integrated Omnichannel approach creates a 360-degree view of relevant customer data across all touchpoints of the customer journey. We help you to orchestrate People, Processes, Technology and Data by using agile ways of working in a cross-functional environment to achieve a seamless HCP and Patient experience.
Digital Engagement Tools: Improve communication and personalize interactions with digital tools and patient portals/apps.
CRM Systems: Centralize customer data for better management and engagement.
Close Loop Marketing: Utilize CRM systems and analytics for continuous feedback and improvement.
Omnichannel Marketing: Provide consistent experiences across e-commerce platforms and multiple channels.
Digital Marketing Trends: Stay ahead with AI for market trend analysis and data visualization software.
Analytics for Customer Insights: Gain deep insights into customer behavior and preferences.
Data Visualization Software: Present complex data clearly for informed decision-making.
Marketing Compliance: Ensure adherence to industry standards with learning management systems, knowledge bases, and wikis.
Marketing Automation Tools: Streamline processes and improve efficiency.
Digital Innovation Labs: Foster innovation and develop cutting-edge solutions.
Collaboration Platforms: Promote teamwork and seamless integration across all levels of the organization.
Customer Excellence in Pharma – a holistic approach
What Does Customer Excellence in Pharma and Life Sciences Mean?
Digital Revolution in Pharma Sales: Sales Excellence through CRM
What challenges exist in pharmaceutical sales, and how do modern technologies revolutionize the field?
Breaking down the silos in pharma
The silos in pharma and its negative ripple effect. How do we break down these silos in pharma?
Omnichannel in Pharma: a 360-degree Customer View
Unlocking personalized care, omnichannel in pharma provides a seamless, data-driven approach to customer engagement, improving outcomes.
Fill out the contact form below to express your interest and receive more details about how digitalization can transform pharma, healthcare, and life sciences. Let’s enhance patient care and innovate together!
