The icing on the Salesforce cake
With Salesforce CDP, Salesforce now offers a single source of truth for marketers and anyone looking to drive business growth. With the Salesforce CDP, something (actually) fundamental becomes the norm: a holistic CRM combined with data-driven marketing.
Unified data with Salesforce CDP
Although it’s already the main promise of Salesforce CDP, unifying all relevant data from any source is just the underbelly of what’s actually powerful behind it. Seeing it as a data lake, i.e. as a simple warehouse for data, is too short-sighted. To be frank, that would also just be wrong! CDPs, and especially those by Salesforce, can do a lot more:
Unified data from diverse source systems
A CDP is a single source of truth because this is where all relevant data is consolidated. But what makes CDPs special, in addition to the sheer volume of consolidated data, data mapping, and generation of data insights, is the activation of this data. Be it via an existing Salesforce Marketing Cloud, the Salesforce Commerce Cloud or an external platform of your choice. All compliant with DSGVO and CCPA, of course. An experience is only good if it is based on the needs and limitations of the customer.
Because it can do what others can’t do (quite as well)
Three words, a massive impact: account-based marketing (ABM)! It assumes that individual users (contacts) can be assigned to a company (account) within the scope of their professional activity. Within this logic, being able to apply the powerful segmentation capabilities of Salesforce CDP will bring at least a smile to anyone who knows why this is special. So if Salesforce is already systemically mapping these relationships via a Sales or Service Cloud, relevant data and data links go hand-in-hand here!
Data segmentation via drag & drop
Easy to use, easy to configure: The Salesforce CDP impresses with the well-known Salesforce perks and creates direct added value, especially in organizations that are already at home in the blue universe.
Salesforce
Salesforce is what a CRM system has to measure up to.
Sales Cloud
For us, the Salesforce Sales Cloud is clearly one of the core functionalities of Salesforce.
Service Cloud
The Salesforce Service Cloud offers what customers expect in the digital era.
Marketing Cloud
Salesforce Marketing Cloud helps transition marketing activities into the 21st century.
Pardot
Salesforce Pardot takes over where standard structures reach their limits in the face of the new challenges of the digital era.
Commerce Cloud
The Salesforce Commerce Cloud sees an essential thought as the cornerstone of the platform.
Experience Cloud
The idea behind the Salesforce Experience Cloud is simple: offer a platform that makes everyone’s work easier.
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