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Optimizely: An All-In-One Solution for Your Marketing Needs

With Optimizely, valantic has enriched its portfolio with a technology partner offering an all-in-one system that meets all our customers’ marketing needs. The product includes a content management system, marketing automation features, analytics, A/B testing, and more.

Optimizely combines these functionalities into a single system package: Optimizely One.

This all-in-one marketing solution thus unites transparency, speed, and insights, helping companies achieve their content, commerce, and digitalization goals.

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Overview Optimizely Features

Optimizely offers a comprehensive suite of tools and functions to meet all marketing requirements. Here is an overview of its key features:

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Data Capture

Standardized templates and intelligent routing rules for streamlined request management.

Planning

Visual calendars and strategic briefings for holistic campaign support.

Creation

Flexible workflows and multi-format editors for quick and easy content creation and maintenance.

Storage

AI-based asset tagging and intelligent content sorting, e.g. for efficient reuse of content in other campaigns.

Internationalization

Language management features for translations into over 350 languages.

Design

Drag-and-drop authoring and in-context— just two of many features for tailoring landing pages precisely to your needs.

Presentation

Omnichannel presentation and plug-and-play integrations for ensuring clear and organized presentation of content.

Personalization

Rule-based targeting and real-time segmentation for optimized audience management.

Testing and Optimization

Automated Audience Builder tools for optimizing content distribution and audience engagement.

Analytics

Central reporting dashboards and content intelligence functions for verifying the proper coordination of all measures taken and achievement of the anticipated success.

Main Optimizely Products in Detail

Optimizely Solution Partner Badge bronze 2024
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Content Marketing

Content marketing is a key discipline in marketing and Optimizely stands out as a strong partner in this field with its extensive, integrated product suite.

Optimizely’s Content Marketing Platform (CMP) combines content planning, creation, storage, presentation, and measurement on a single, central platform.

Companies benefit from AI-assisted content creation, flexible workflows, and seamless integrations with CMS, social media, and sales tools. The platform also offers robust marketing strategies, including detailed calendars, visual campaign management, and in-depth performance analytics.

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Content Management

Optimizely offers an optional, full-fledged content management system (CMS) designed to streamline the creation, management, and publication of content across online stores and websites.

Key features include:

  • Visual Builder: An intuitive WYSIWYG editor for effortlessly creating, editing, and publishing content.
  • Personalization: Target content at specific audiences for enhanced conversion rates.
  • Optimizely Graph: Content publishing across various media and platforms (using GraphQL).

Beyond the clear advantages of an integrated CMS, Optimizely offers additional benefits, including:

  • Seamless integration: Compatibility with popular tools like CRM systems, marketing automation platforms, and translation applications.
  • AI-powered recommendations: Presentation of customized, user behavior-based content.
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Testing

Optimizely’s feature-rich capabilities provide numerous options for achieving one’s marketing goals. An effective means of identifying appropriate marketing measures and settling on a specific approach is the use of A/B testing—an area in which Optimizely is renowned for its speed and precision.

With the Optimizely Web Experimentation tool, you can run A/B tests to enhance conversion rates, compare popular product detail pages, and determine the optimal campaign strategy.

This testing is facilitated by integrated tools such as:

  • Anti-Flicker Snippet: Ensures fast, performance-friendly testing.
  • Stats Accelerator: Delivers quick, statistically relevant results.
  • Visual Editor: Facilitates the creation and preview of experiments.

This robust A/B testing system offers benefits such as personalized engagement, integrated AI-powered recommendations, and seamless integration with your existing IT ecosystem.

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Commerce

E-commerce is another fixed component of Optimizely’s product portfolio. The Optimizely Configured Commerce product enables customers to elevate their e-commerce platforms with features such as personalized shopping experiences and integrated payment gateways.

Beyond the advantage of direct integration, Optimizely also drives scalable e-commerce growth. When paired with its robust marketing capabilities, Optimizely thus helps build the ideal e-commerce strategy and platform featuring, among other things:

  • Scalable platform
  • Personalized shopping experiences
  • Customized pricing
  • Mobile commerce and intelligent search.

Optimizely integrates seamlessly with existing tools, enhancing collaboration and efficiency in marketing.

Adobe Commerce (Magento)

The basis for successful e-commerce

All Details
All Details

The Architecture of Adobe Commerce

Bank on a flexible, feature-rich store system with Adobe Commerce

Adobe Commerce Architecture
Adobe Commerce Architecture

Magento E-Commerce Frontend Solutions

Customized frontend options for your Adobe Commerce (Magento)

One System, Different Looks
One System, Different Looks

Ask Our Experts!

Hartwig Göttlicher

Hartwig Göttlicher

valantic