Maximizing the Potential of an E-commerce System

The Adobe ecosystem

Adobe Commerce (Magento) stands out for two singular features that distinguish it from other store systems: the Adobe Commerce Foundation and the Adobe Experience Platform Connector. These systems form a growing assortment of technologies that establish a future-proof foundation for the digital system landscape – the Adobe ecosystem. The focus lies on integrating the e-commerce platform with all relevant systems, whether originating from Adobe or another vendor. This integration ensures consistent data across the entire customer journey, maximizing the benefits of using the system. These features have helped make Adobe Commerce a leading product in digital commerce and offer customers a seamless user experience.

Businesspeople sitting in conference room. Team of successful business partners in meeting hall.

For Adobe Commerce Proven and robust

Adobe operates and maintains the applications of the Adobe ecosystem itself offering multiple benefits such as permanent availability to the current version, and much more cost-effective system updates, usually also possible without any additional project effort. Integrating these applications into Magento only involves a relatively small amount of effort on the part of the store operator, comparable to that of integrating a conventional Adobe extension. Consequently, these applications operate independently of the systems involved and are guaranteed to be up-to-date at all times.

Additionally to the previously mentioned factors, the tools in the Adobe ecosystem also have other key features:

Cloud-based

A redundant infrastructure combined with self-scaling systems ensures 24/7 availability and optimal performance. This configuration minimizes system failures and handles peak loads efficiently by adjusting resources dynamically to meet current demand.

Interactive

Seamless integration between applications ensures consistent results over the entire customer journey, allowing seamless harmonization of all customer interactions, and access to uniform information across various touchpoints. These characteristics are crucial for a cohesive and engaging customer experience.

Proven

The system leverages open-source technologies with a proven track record in numerous projects. These tried-and-tested technologies offer enormous flexibility and customization possibilities, allowing companies to tailor solutions to their unique situation while benefiting from extensive community support and regular updates.

Serverless

Adobe handles the operation and maintenance of the applications, allowing development teams to focus their activities entirely on aligning a system’s development with the business case. As a result, businesses can direct their resources more effectively towards enhancing and adapting their specific business processes without becoming embroiled in system maintenance technicalities.

Low Code

Reducing programming overheads lets companies respond more flexibly to new market conditions. Consequently, organizations can address the latest market trends and customer needs quickly and efficiently by reducing the time and resources required to develop and adapt applications.

Transparency

Detailed logs ensure inconsistencies can be checked retrospectively and appropriate corrective measures initiated. These detailed records enhance the transparency of the system processes, providing a sound basis for analyzing and resolving issues – an important factor in continuously improving system performance.

Adobe Commerce Foundation

The key component of all integrations

The Composable Commerce strategy requires the Magento store as well as other applications to be integrated into this environment. The components of the Adobe Commerce Foundation were specifically designed to integrate Adobe’s own services, as well as third-party services, by means of a unified architecture. This allows relevant data to be merged or distributed to any target system, tailored precisely to the individual business processes’ needs. This flexible architecture facilitates seamless integration and optimization of data flows, significantly enhancing the efficiency and adaptability of the e-commerce solution.

Adobe offers the Commerce Foundation free of charge to Adobe Commerce customers. It is provided based on a Fair Use policy designed to prevent misuse while ensuring coverage of all relevant use cases. This policy enables companies to fully leverage the benefits of the Commerce Foundation while ensuring responsible use of resources.

Some of the services covered by Adobe Commerce Foundation include:

Der Experience Platform Connector

The Adobe Experience Cloud offers a comprehensive service suite developed to enhance the digital customer experience. It includes cloud-based marketing, analytics, and advertising tools that operate seamlessly across all channels and devices. Adobe’s analytics tools, in particular, are renowned for their world-leading capabilities. When properly integrated, these tools deliver high-quality results, and unparalleled accuracy and utility, empowering companies to make data-driven decisions for optimizing customer acquisition and loyalty.

The Adobe Experience Platform Connector allows Magento 2-based online stores to access the full Adobe Experience Cloud portfolio. This makes it possible to integrate relevant catalog data as well as capture and transfer various user interactions in the store frontend. In this way, online stores can gain detailed insights into customer behavior, leverage this information to enhance the user experience, develop personalized marketing strategies, and ultimately boost revenues.

The extensive data collected by integrating the Adobe Experience Cloud into Magento 2-based online stores gives you deeper insights into your customer behavior, allowing you to respond effectively to this. It empowers you to create personalized e-mail campaigns and targeted ads tailored specifically to your customers’ needs and interests.

For example, automated e-mails and advertisements can remind customers of their abandoned shopping carts, increasing the likelihood of completed purchases. These targeted measures boost customer loyalty, as well as increase conversion rates by providing a seamless and personalized shopping experience.

Products of the Adobe Experience Cloud

Content & Commerce

Adobe Commerce
Adobe Experience Manager (CMS)
Adobe Experience Manager-Sites (DAM)
Adobe GenStudio (KI Content Supply Chain)

Data Insights & Audiences

Adobe Analytics (Web Analyse)
Adobe Customer Journey Analytics (omni-channel analytics)
Adobe Product Analytics (Product-internal analytics)
Adobe Real-Time CDP (customer data platform)
Adobe Audience Manager (segmentation)

Customer Journeys

Adobe Target (A/B testing, personalization)
Adobe Campaign (e-mail marketing)
Adobe Journey Optimizer (customer journey management)
Adobe Marketo Engage (marketing automation)

Marketing Workflow

Adobe Workfront (project management)
Adobe Mix Modeler (AI marketing budgets)

Adobe Commerce (Magento)

The basis for successful e-commerce

All Details

The Adobe Commerce architecture

Adobe Commerce for a flexible, high-performance store system

Adobe Commerce architecture

Magento e-commerce frontend solutions

Custom front-end options for your Adobe Commerce (Magento)

One System, Different Looks

Fragen Sie unsere Experten!

Rufen Sie einfach an.

Hartwig Göttlicher

Gude aus Mainz

valantic

+49 6131 9079898