Accessible Experience Leadership
Imagine a world without physical barriers—now apply that vision to the digital realm. Companies are slowly beginning to recognize this as a necessity, but many still have a long way to go. valantic’s mission is not to warn clients about the European Accessibility Act (EAA), set to come into force in 2025, but to develop the full potential of an inclusive customer experience for their online businesses.
Accessibility ensures that web content is available to everyone, without barriers or restrictions. The success of an accessible online presence relies on four key qualities. It must be perceivable, operable, understandable, and robust. These qualities are defined by the Web Content Accessibility Guidelines (WCAG) established by the World Wide Web Consortium (W3C).
Perceivable
Content is presented to users such that it can be perceived without impairments—regardless of the device or the nature of the content.
Operable
Content and functions are operable through mouse, keyboard, touch control, and voice input.
Understandable
Content is easy to understand, and help can be called up quickly and easily anytime.
Robust
Content is compatible with various browsers, screen readers, and other assistive technologies.
Slavy Slavov
VP Delivery - AIOPSGROUP a valantic company
”Improving digital accessibility is crucial, affecting around 100 million people with disabilities across Europe. Over the next 10 months, companies will have a unique opportunity to invest in making their websites more inclusive. For some, this will involve quick updates; for others, it will mean more extensive enhancements to architecture, processes, CMS, and translation. Addressing these challenges will lead to a more accessible and user-friendly web experience.“
Costs, or benefits, or both?
By the end of June 2025, online stores and digital services must be accessible to all EU consumers. However, many companies remain unaware of the huge benefits that an accessible web presence offers:
Inclusive offerings broaden the user base
Around 25% of all internet users in Europe are inflicted by some form of impairment. Adherence to the WCAG standards lets companies create inclusive digital offerings, significantly broadening their user base. Accessibility is therefore not just a matter of fairness, but a smart business decision.
Accessible websites improve operational efficiency and profitability
Implementing the WCAG guidelines ensures more readable HTML and more uniform code. It also results in better SEO and higher content maintenance standards: mandatory link and image descriptions, along with audio and video alternatives, enhance the semantic quality of the web presence, improving operational efficiency, profitability, and online visibility.
Accessibility enhances the experience of all
Accessibility is a prerequisite for good design, benefiting all users, not just those with impairments. An intuitive, instantly recognizable design with clean structures, straightforward navigation, and sensible typography simplifies use for all. An end-to-end engaging user experience (UX) boosts conversion rates and enhances a company’s public image.
Alexander Fetzer
Business Area Manager, valantic eXperience Design
”Only around 3% of the internet is currently accessible to people with impairments. Most companies are unaware of how to make their websites accessible to the over 20 million people living with impairments in Germany. I am proud to be part of an international team passionately dedicated to creating a more inclusive digital world with our expertise.“
Goal: Quick diagnosis
The Accessibility Quick Check provides you with full insights into the accessibility level of your website, or online store, along with the main optimization opportunities.
Approach
Result
You receive a summary of the current accessibility status of your digital products. Our experts outline comprehensibly the main opportunities for improving accessibility.
Goal: Full compliance with all accessibility standards; best practice analyses for accessibility and user experience.
Approach
Our comprehensive Accessibility Audit positions you to recognize and leverage optimization opportunities, elevating the accessibility and user-friendliness of your digital products.
Result
You receive specific recommendations for actions needed to improve user-friendliness and ensure compliance with all accessibility guidelines—including suggestions for optimizing the UX/UI design, frontends, and content. We also provide you with a prioritized list of the results, containing ready-for-ticket proposed solutions.
With the help of our expertise, create an accessible online experience that—through optimal usability, robust programming, and WCAG-compliant content—is inclusive and engaging for all user groups.
Approach
Result
Your digital portfolio offers an accessible brand and product experience for all users. Additionally, AX Development Studio provides your internal development team with a powerful in-page monitoring tool for testing and addressing accessibility issues in your systems in real-time. This tool identifies errors and offers appropriate corrections.
Goal: Accessibility performance
Our continuous monitoring services allow you to maintain consistently high-quality, inclusive design across all your system environments.
You receive a customized monitoring system that systematically ensures compliance with prevailing accessibility standards and facilitates ongoing accessibility improvements.
Goal: Accessibility enablement
Our accessibility training shows you how to foster an inclusive mindset and practices across all value-adding areas of your company and position yourself as a leader in Accessible eXperience.
Result
Your team fully understands the added value of digital accessibility and is equipped to ensure accessibility throughout every product development and content management phase.
With the certification as a Certified Professional in Accessibility Core Competencies (CPACC) by the International Association of Accessibility Professionals (IAAP), among others, our colleague Alexandra Gurtner has proven her expertise in the field of digital accessibility. Her focus on UX design not only helps to make digital products and services inclusive but also to align them sustainably with user-centered design.
This knowledge means for our customers that we have the necessary know-how to design their digital offerings in a way that they are accessible to all and meet the highest quality standards.
Ready to attract new target audiences, enhance your brand reputation, and unlock additional sales opportunities? Let’s do it! We’ll guide you on your journey to becoming an Accessible eXperience champion.
Blog: Accessibility in Focus: How the European Accessibility Act (EAA) is Changing the Digital World
In our blog, we have summarized the key insights regarding the European Accessibility Act (EAA) from technical, legal, and of course, business perspectives.
Fact sheet: Accessibility in E-Commerce
Our detailed fact sheet offers valuable insights on designing your online store for universal accessibility. Discover how to implement legal requirements that ultimately boost customer satisfaction and expand your reach. Get started today, making your e-commerce platform accessible and fit for the future!
Reference: High-performance B2C E-Commerce Platform for mey
Reference: High-performance B2C E-Commerce Platform for mey Discover valantic’s latest e-commerce innovation: the accessible B2C platform created for mey. Designed to maximize accessibility, this platform provides a seamless shopping experience that meets every expectation. Learn more about how this transformative solution, developed in just five months, enhances the digital experience for all users.
Blog: Is My Online Shop Accessible? – A Practical Guide to Digital Accessibility
Digital accessibility is not only a mandate of fairness but also a smart business decision. It's high time for e-commerce to take a step towards inclusion and equality. But how can you make your online shop accessible and EAA-compliant? Our latest blog post provides concrete recommendations with a practical guide.
