CX Blog

Today, no business can be successful without exceptional customer experiences. Our Customer Experience blog category is all about customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, as well as design and UX development.

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Customer Experience March 28, 2025

PIM vs PXM: Elevating the Customer Experience

Pimcore is a game-changing platform built from a vision to revolutionize PIM and PXM. By bridging data management with customer experience, Pimcore delivers seamless solutions to empower businesses. Its innovative approach to uniting PIM and PXM showcases a commitment to transforming the way organizations manage and deliver value.

PIM vs PXM: Elevating the Customer Experience
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Customer Experience March 25, 2025

Leveling Up UX with Gamification

Gamification can enhance user experience, retention, and emotional connections by adding game elements to non-game contexts. It utilizes intrinsic and extrinsic motivations like achievements and competition to increase user engagement. However, it's essential to maintain balance and prioritize user-centered design, as excessive gamification can overwhelm users and have negative consequences.

Leveling Up UX with Gamification
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Customer Experience March 21, 2025

Unlocking the Power of PXM and PIM: A Holistic Approach with Pimcore

Explore the synergy between Product Information Management (PIM) and Product Experience Management (PXM) in this blog. Discover how Pimcore’s open-source platform revolutionizes digital transformation by enhancing customer experiences, streamlining data management, and leveraging its global ecosystem for innovation and growth.

Unlocking the Power of PXM and PIM: A Holistic Approach with Pimcore
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Customer Experience March 18, 2025

valantic AI Experience Shop – The future of e-commerce

The rapid development of artificial intelligence (AI) is revolutionizing e-commerce. As a result, integrating innovative AI solutions into the daily business processes of online shops is becoming increasingly important. Our new valantic AI Experience Shop showcases the potential of AI in real-world retail scenarios.

valantic AI Experience Shop – The future of e-commerce
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Customer Experience March 13, 2025

Marketing planning – boost efficiency with the Optimizely Content Marketing Platform

A company’s marketing planning receives a major boost with the Optimizely Content Marketing Platform (CMP). By leveraging automation, AI-powered content production, and data-driven workflows, teams can achieve measurable efficiency gains. However, successful implementation requires careful planning. In this blog post, we explore how Optimizely CMP transforms marketing operations.

Marketing planning – boost efficiency with the Optimizely Content Marketing Platform
Live Shopping Tips, Live Shopping Platforms and Live Shopping Integration. A woman showcases a beauty product in the stream.

Customer Experience March 5, 2025

Live shopping: Tips, tactics & technologies for quick wins (3/3)

More and more companies in Europe are recognizing the potential of live shopping events and investing in the right technologies. In the third part of our blog series, discover essential live shopping tips and learn how to achieve a seamless live shopping integration into your omnichannel strategy.

Live shopping: Tips, tactics & technologies for quick wins (3/3)
Live Shopping Best Practices

Customer Experience February 28, 2025

Live shopping: Best practices, brands & success stories (2/3)

By 2026, around 20 percent of global e-commerce transactions could take place through live shopping experiences, according to a forecast by McKinsey. But what exactly is behind this innovative sales format, and how can European brands benefit? In this series, we take a behind-the-scenes look at live shopping events.

Live shopping: Best practices, brands & success stories (2/3)
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Customer Experience February 25, 2025

Pimcore podcast with CEO Dietmar Rietsch: how do PIM and PXM shake things up in today’s market?

How do PIM and PXM shake things up in today’s market? In this episode of Digital NOW!, Dietmar Rietsch shares insights on the power of Product Information and Experience Management. Learn how businesses can enhance customer experiences and drive success. Listen now!

Pimcore podcast with CEO Dietmar Rietsch: how do PIM and PXM shake things up in today’s market?
A woman showcases a sneaker to the camera during a live shopping stream.

Customer Experience February 25, 2025

Live shopping: Business potential & benefits of the e-commerce trend (1/3)

By 2026, around 20 percent of e-commerce worldwide could take place via live shopping experiences - according to a McKinsey forecast. What is behind this innovative sales format and how do European brands benefit? In our blog series, we take a look behind the scenes of live shopping events.

Live shopping: Business potential & benefits of the e-commerce trend (1/3)