Data-driven design at the highest level
Zermatt Bergbahnen AG
UX at its best for the Swiss year-round destination
Data-driven design at the highest level
UX at its best for the Swiss year-round destination
If mountains, nature and snow make your heart soar, chances are you’re familiar with Zermatt, a year-round paradise for outdoor enthusiasts.
As the highest located ski resort in the Alps, Zermatt also wanted to raise the bar with its digital presence and provide holidaymakers with a top-tier online experience.
As a pioneer in the digital realm, valantic has been implementing data-driven optimizations for Zermatt since 2013, ensuring that the journey to the resort starts online. Every aspect was meticulously crafted to deliver an unparalleled user experience.
Sunny Zermatt is located in Switzerland, right at the base of the majestic Matterhorn. As a popular holiday destination, it boasts a unique blend of stunning peaks, breathtaking natural attractions, state-of-the-art infrastructure, and diverse activities all year round. It goes without saying that this rich variety just calls for online exposure to guests from around the world. That’s why valantic and Zermatt Bergbahnen AG have been teaming up since 2013, focusing on a strategy that’s deeply rooted in data.
No doubt
Moving away from intuition towards targeted, strategic action, Zermatt Bergbahnen AG had a clear directive: Any optimizations to their website had to be data-driven. Their aim was to create a site that is not only fast and user-centric but also integrates the web store seamlessly with its content, making it both easy to navigate and visually appealing.
The outcome is nothing short of remarkable: The improvements to the online store had a dramatic effect, with a booking increase of +23 percent during the last winter season (from 1 November 2023 to 9 March 2024).
In Zermatt’s new online store, it’s easy to get an overview of all the various ticket options. And with the dynamic pricing model, prices have now become fully transparent. A calendar view displays how prices evolve based on factors like capacity, season, and more – a premium service for early bookers.
After choosing a ticket, customers can configure it based on their personal preferences, including selecting convenient add-ons and insurance. Registered users can also save details of fellow travelers and existing keycards in their online accounts, streamlining the booking process. This frees up time for inspiration – and, of course, anticipation!
Speaking of customer accounts: Personal data can be reviewed at any time in a dedicated section, and an overview of the order history makes future booking processes even easier.
The online store offers an impressively wide range of products, which made it essential to incorporate a convenient multi-shopping cart feature. Tickets, merch, and more are neatly categorized in the cart, allowing users to easily keep track of their potential purchases.
valantic has been a steadfast partner to Zermatt Bergbahnen AG since 2013, and this collaboration is far from over. The focus remains on enhancing the conversion rate through ongoing improvements to both the website and web store. Let’s see where relentless innovation will take us next!
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