For more time in care & support

WiBU creates central e-commerce touchpoint

How is it possible to merge multiple web presences into a seamless, user-friendly online presence, to optimize external presentation and customer experience? With this goal in mind, valantic has developed a comprehensive content commerce platform for the WiBU Group. The new solution combines a powerful e-commerce system with a central Product Information Management (PIM) and lays the foundation for more efficient processes, higher customer satisfaction, and sustainable growth.

WiBU Group employee

Results at a glance

  • Concept, construction, and integration of the e-commerce platform Spryker
  • B2B Development of a continuous User Experience (UX) with a focus on conversion and support in organizational structure
  • Consolidated web presence based on a unified content commerce platform consisting of B2B shop, product catalog (PIM) and CMS

About the company: WiBU

The WiBU Group, with over 600 employees and an annual turnover of 200 million euros, is one of the largest solution providers for the care and health market. It supplies facility furnishings, care needs, textiles, supply concepts, as well as technical service & maintenance. WiBU offers all quality and brand products from leading manufacturers, high-quality private labels, and first-class services from project planning to equipment management.

Visit the WiBU Webshop
WiBU office building and warehouse at the Ahrensburg site

The Challenge

The WiBU Group comprises a variety of organizations. Therefore, the digital presence was previously spread across several web presences with different domains and a separate webshop. The maintenance of the various web presences involved immense internal effort and did not make the group’s external representation satisfactory for customers. There was thus a desire to consolidate all sub-organizations of WiBU and e-commerce on a single digital platform.

A prerequisite for the unified overall appearance was the establishment of a central product catalog (PIM). The integration of the overall solution into the existing ERP system of the company also played a decisive role in the success of the project.

WIBU Group Team

The Solution

To fulfill this complex task, valantic set up the PIM platform Viamedici EPIM, the Content Management System (CMS) Storyblok, and the e-commerce solution Spryker B2B simultaneously and combined them into a holistic content commerce platform.

The new PIM was conceived from the outset as a central, company-wide product information system. It feeds not only the new webshop with product data but can also provide information for the production of classic print catalogs or for the creation of quotations. Partially redefined processes, structures, hierarchies, and properties assist the sales staff of the WiBU Group in advising their B2B clientele even more agilely, efficiently, and personally.

At their customers, the organization also gathered ideas for the platform wibu.care, which was further developed by valantic UX experts. Through the platform, users can quickly order supplies and directly contact personal representatives. WiBU simplifies and accelerates the ordering process with many intelligent and customizable features, such as assigning roles, permissions, and creating multiple shopping carts. The creation, editing, and commissioning of offers by personal contacts can also be done directly in the shop. The digital support saves valuable time for care and support staff in routine activities.

WIBU CarePlus online store

Components of the valantic solution in detail

E-COMMERCE

  • Elaboration of a continuous UX across all subject areas of WiBU with a focus on conversion and support in organizational development
  • Integration of PIM imports into Spryker plus transmission of the PIM image data
  • Integration of Storyblok as a headless Content Management System (CMS)
  • Connection and representation of orders via the ERP solution including customer-specific prices and volume discounts
  • Single SignOn integration (SSO) for the agent function
  • New offer features for individual customer consultation

PRODUCT INFORMATION MANAGEMENT

  • Concept and construction of the PIM Viamedici EPIM with asset management
  • Data transfer from the old inventory system
  • Bidirectional interface implementation to the current ERP solution
  • Construction of output hierarchies and catalog structures and output to the webshop
  • Semi-automatic creation of catalogs with InDesign and Xactuell Optimization of process-led work for all involved teams
  • Optimization of the process-driven workflows of all involved teams
  • Complex product variants for optimal customer experiences
Jan Kowalsky Chief Marketing Officer at the WiBU Group

Jan Kowalsky
Chief Marketing Officer at the WiBU Group

The new technology helped us to unite the complementary competencies of the WiBU Group in a central content commerce platform, thus making the ordering process for our customers significantly more efficient and better – for more time in care and support.

Five Benefits for WiBU

  • Increased efficiency of internal processes thanks to a single product information system (single point of truth)
  • Easier knowledge transfer and direct access to information for all stakeholders and employees
  • Overall digital e-commerce presence as the basis for synergy effects between the business units
  • More satisfied customers thanks to targeted UX
  • Future-proof, scalable architecture for strategic growth

Next e-commerce system change in sight? Then let's get started together!

Tobias Mathar

Tobias Mathar

Hello from Langenfeld

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