For more time in care & support
How is it possible to merge multiple web presences into a seamless, user-friendly online presence, to optimize external presentation and customer experience? With this goal in mind, valantic has developed a comprehensive content commerce platform for the WiBU Group. The new solution combines a powerful e-commerce system with a central Product Information Management (PIM) and lays the foundation for more efficient processes, higher customer satisfaction, and sustainable growth.
The WiBU Group, with over 600 employees and an annual turnover of 200 million euros, is one of the largest solution providers for the care and health market. It supplies facility furnishings, care needs, textiles, supply concepts, as well as technical service & maintenance. WiBU offers all quality and brand products from leading manufacturers, high-quality private labels, and first-class services from project planning to equipment management.
The WiBU Group comprises a variety of organizations. Therefore, the digital presence was previously spread across several web presences with different domains and a separate webshop. The maintenance of the various web presences involved immense internal effort and did not make the group’s external representation satisfactory for customers. There was thus a desire to consolidate all sub-organizations of WiBU and e-commerce on a single digital platform.
A prerequisite for the unified overall appearance was the establishment of a central product catalog (PIM). The integration of the overall solution into the existing ERP system of the company also played a decisive role in the success of the project.
To fulfill this complex task, valantic set up the PIM platform Viamedici EPIM, the Content Management System (CMS) Storyblok, and the e-commerce solution Spryker B2B simultaneously and combined them into a holistic content commerce platform.
The new PIM was conceived from the outset as a central, company-wide product information system. It feeds not only the new webshop with product data but can also provide information for the production of classic print catalogs or for the creation of quotations. Partially redefined processes, structures, hierarchies, and properties assist the sales staff of the WiBU Group in advising their B2B clientele even more agilely, efficiently, and personally.
At their customers, the organization also gathered ideas for the platform wibu.care, which was further developed by valantic UX experts. Through the platform, users can quickly order supplies and directly contact personal representatives. WiBU simplifies and accelerates the ordering process with many intelligent and customizable features, such as assigning roles, permissions, and creating multiple shopping carts. The creation, editing, and commissioning of offers by personal contacts can also be done directly in the shop. The digital support saves valuable time for care and support staff in routine activities.
Jan Kowalsky
Chief Marketing Officer at the WiBU Group
The new technology helped us to unite the complementary competencies of the WiBU Group in a central content commerce platform, thus making the ordering process for our customers significantly more efficient and better – for more time in care and support.