From fragmented systems to integrated omnichannel excellence
In line with its motto, “Casual. Stylish. Smart.”, Takko Fashion not only follows a clear direction in fashion but also in digital transformation. To meet customer expectations for seamless shopping experiences and accelerate international expansion, the company opted for a comprehensive realignment of its tech stack and an enhancement of the customer experience.
The company
Takko Fashion is one of Europe’s leading fashion retailers, with around 18,000 employees and nearly 2,000 stores across 17 countries. Since its founding in 1982, the company has established itself as a provider of fashionable, affordable, and responsibly produced clothing. Its product range includes baby and children’s fashion, as well as women’s and men’s clothing and accessories. Customer orientation is at the core of Takko’s strategy, ensuring a seamless shopping experience—regardless of when, where, and how customers choose to shop.
The challenge
Takko Fashion struggled with a fragmented technology stack and limited access to its own, yet also fragmented, customer data. Additionally, international expansion was significantly slowed down by the existing IT landscape.
Consulting approach
Implementing a holistic, scalable Salesforce architecture with valantic as a strategic sparring partner to optimize the customer journey, automate customer service, consolidate customer data, and enhance the loyalty program.
Customer benefits and solution
A scalable, personalized omnichannel customer experience with optimized marketing and service automation, faster expansion into new markets, and improved operational efficiency.
Tobias Stork
Head of CRM & E-Commerce, Takko Fashion
”With valantic as our partner, we were able to not only unify our system landscape but also strategically set new standards in customer communication. We now have full control over our data, can automate our processes in a targeted manner, and expand into new markets more quickly.“
Takko Fashion decided on a complete migration to the Salesforce platform. valantic played a key role by:
Through these measures, silos were dismantled, customer data was consolidated in real time, and scalable processes were established-allowing Takko Fashion to react faster and more efficiently to market changes.
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Through this transformation, Takko Fashion significantly strengthened its digital competitiveness. With the successful implementation of this strategy, the company is now able to make data-driven decisions, streamline processes, and ensure seamless customer interactions across all channels.
The key benefits of implementing Salesforce at a glance:
With this transformation, Takko Fashion is setting new standards in digital customer interaction and positioning itself for future market developments.
