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Rossignol

Rossignol's Seamless Transition to Salesforce

Faced with the limitations of their existing digital commerce platform, Rossignol embarked on a transformative journey, as valantic migrated their digital storefront from Magento to Salesforce Commerce Cloud, redefining their online retail experience. This project’s objective was to improve customer engagement, streamline operations, and enhance scalability through the integration of Salesforce’s cutting-edge technologies and valantic strategic planning.

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About Rossignol

Born in the French Alps in 1907, the ROSSIGNOL brand is intrinsically linked with the history of skiing and the mountain lifestyle. With over 110 years of technical innovation marked by competitive and commercial success, Rossignol is the benchmark in winter sports and an iconic global brand. Currently, Rossignol operates 26 online sites supported by the Salesforce Commerce Cloud platform.

Rossignol home page on their website

The challenge

Rossignol was operating on the Magento platform, which has served them well for several years. However, as their customer base grows and online retail trends evolve, they recognized the need for a more dynamic and scalable solution to sustain our growth trajectory.

The challenges with the legacy platform included limited scalability, occasional performance bottlenecks, and a lack of advanced personalization features. Additionally, maintaining and upgrading the existing system was becoming increasingly resource-intensive and time-consuming.

Solution

The proposed solution was in migrating to Salesforce Commerce Cloud, an industry-leading platform known for its flexibility and comprehensive set of tools. This migration will enable Rossignol to address the challenges they currently face while empowering them with innovative features to deliver a personalized and seamless shopping experience.

By migrating to Salesforce Commerce Cloud, Rossignol can today benefit from the many benefits of a robust digital commerce platform, including:

  • Seamless Shopping Experience: A migration to a new platform with a flexible front-end experience ensures a smooth transition for Rossignol’s customers, preserving their familiarity while introducing enhanced features for a more engaging shopping journey.
  • Scalability and Performance: Salesforce Commerce Cloud’s robust infrastructure guarantees superior performance, enabling us to meet increasing demands as Rossignol’s expands their business.
  • Personalization and Insights: Rossignol can now leverage advanced analytics to gain deeper insights into customer behavior and preferences, allowing them to tailor offerings for a personalized shopping experience.
  • Efficient Operations: Automation and streamlined workflows will optimize backend processes, reducing operational complexities and increasing the overall efficiency of Rossignol’s e-commerce and digital teams.

Technologies used

Results

The migration delivered by valantic from Magento to Salesforce Commerce Cloud marks a pivotal moment in Rossignol’s journey. Thanks to valantic’s expert and agnostic consultancy, Rossignol successfully identified the optimal e-commerce partner. By embracing cutting-edge technology and a customer-centric approach, we are confident that this transformation will not only meet the evolving needs of our trusted customer but also position them as a market leader in the online retail landscape. The seamless shopping experience, scalability, and advanced personalization capabilities of the new platform will undoubtedly propel Rossignol towards sustained growth and success, helping them pull all the stops in their growth from a winter-sports brand to becoming a major brand in the premium outdoor space.

First, we listen. Then the CX magic happens.

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Nik Santrac

Nik Santrac

valantic

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