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​​From the sensor to the cloud​

Productization of IoT offers in a batch process

valantic successfully delivered a connectivity project for a client in the telecommunications industry, focused on designing and implementing attractive product bundles for various Internet-of-Things (IoT) offers. The key to the project’s success was the use of a batch process, which accelerated development and ensured efficient and streamlined productization.

The art challenges the technology, and the technology inspires the art

Challenge

The client, a telecommunications company, aimed to develop a portfolio of standardized IoT product bundles for B2B customers and bring them successfully to market.

Consulting approach

valantic gathered and prioritized product ideas, validated use cases, created pricing models, and supported the agile development of IoT offers using a batch process.

Client benefits and solution

The client successfully launched three IoT products and implemented a batch process that enabled the rapid development of eight additional products.

office lunch hour

The Challenge in Detail:

The client, a leading telecommunications company, sought to create a portfolio of IoT solutions for various B2B use cases, targeting attractive markets and their specific needs. Each offer had to be developed as a standardized product bundle, integrating devices, cloud connectivity, and software applications. Additionally, a competitive pricing and business model had to be designed to ensure a successful market launch.

the first step in the marketing process

Consulting Approach:

valantic successfully conceptualized and implemented the IoT product ideas using the following approach: 

  • Collection and prioritization of product ideas for the IoT portfolio, including the development of a specific methodology for prioritizing them  
  • Validation of the product scope, use cases, and value propositions through workshops, customer surveys, and expert interviews 
  • Development of pricing models and business case scenarios, factoring in the cost structure and the willingness to pay of both providers and customers 
  • Support during the entire development and implementation phase using agile methods 
mobile apps developers at the office

Solution and Client Benefits:

The first portfolio batch has already been successfully launched, featuring three new IoT products focused on condition monitoring, goods tracking, and quality control, including sales organization. To streamline productization, a batch process was implemented, allowing for the efficient creation of additional IoT products. As a result, eight more IoT products were introduced in the following development round.

Your Contact

Laurenz Kirchner, valantic

Laurenz Kirchner

Partner & Managing Director

Division Digital Analytics & Strategy