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Conceptualization and project management by valantic

Potential AI topics in marketing

Over the course of two years, valantic identified three potential AI topics in the marketing department of a client in the mobility services industry. The approach focused on evaluation, prototyping, and consolidation.

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Challenge

A major mobility service provider wanted to identify potential AI topics for their marketing department. For this, a strategy and external guidance were needed, and valantic was tasked with the project.

Consulting approach

Over a two-year period, valantic conducted systematic assessments of key success factors, topic selection, and multi-stage interview/workshop processes within the company.

Client benefits and solution

In the end, valantic successfully identified three relevant AI topics for the client’s marketing.

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The Challenge in Detail:

AI helps to process exponentially growing data and make meaningful use of it, creating new opportunities to better understand customers. However, to sustainably improve customer satisfaction with AI, potential topics must first be defined.

In doing so, different perspectives within a company may emerge. An external viewpoint and evaluation can help identify relevant topics that promise long-term success for the company.

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Consulting Approach:

To identify potential AI topics in the marketing department of a major mobility service provider, the following steps were necessary: 

  1. multi-stage interview and workshop process 
  2. systematic assessment of key success factors as the basis for subsequent topic selection 
  3. management and support of the prototyping process 
  4. ongoing success measurement and regular communication of project progress and success 
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Solution and Client Benefits:

For two years, from early 2020 to late 2021, valantic assessed how AI could be utilized in the client’s marketing department. The result of this evaluation, prototyping, and consolidation was the identification of three potential AI topics the mobility service provider can now leverage.

Your Contact

Rainer Lindenau

Partner & Managing Director
Division Digital Analytics & Strategy