Legal compliance in utilizing customer flow data

Developing a platform for geomarketing insights

A mobile network operator planned to develop a new big data business area and therefore needed a platform for geomarketing insights. To ensure an optimal start to the project, the company aimed to first anonymize and then analyze user data. valantic took charge of designing and building the backend architecture for real-time anonymization and data enrichment for the client.

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Challenge

To develop a new big data business area, a platform for geomarketing insights was needed to ensure the legal processing of user data.

Consulting approach

valantic took on both the project management and the design and development of the backend architecture for the new geomarketing insights platform.

Client benefits and solution

With the help of valantic, the client followed a professional approach to process the required customer flow data in a legally compliant manner.

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The Challenge in Detail:

To build a platform for geomarketing insights, a mobile network operator required user data. However, handling user data is a highly sensitive matter that demands a transparent process. Traffic flow and group behavior data must be properly monetized. In addition, the platform requires approval from the Federal Commissioner for Data Protection and Freedom of Information (BfDI). What’s more, the backend system architecture’s requirements are extremely high: There’s no margin for error in real-time anonymization, and the data enrichment must be complete.

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Consulting Approach:

As part of the project, valantic took on the following tasks:

Geomarketing insights plattform
The experts of valantic managed the development of the backend architecture for the geomarketing insights platform, ensuring real-time anonymization and data enrichment.
Obtaining approval
To ensure legal compliance, valantic secured approval for the system architecture from the BfDI.
Minimum viable system
valantic defined the requirements for a minimum viable system, focusing on fast time-to-market and manageable investment.

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Solution and Client Benefits:

The geomarketing insights platform for monetizing traffic flow data was successfully launched on the market, meeting all necessary requirements for the client to start developing their new big data business area.

Your Contact

Gabriel Mertens

Partner & Managing Director
Division Digital Analytics & Strategy