OLYMP online store with a new look

Comprehensive redesign of the B2C store

Integration of the frontend framework SAP Composable Storefront (formerly Spartacus)

Redesign of the UX/UI design

Integration of the CMS SmartEdit

Specialized in the manufacturing and distribution of high-quality men’s fashion, the fashion brand OLYMP combines the classic business world with the modern lifestyle of our millennium. With a clear commitment to traditional values and timeless design, the brand meets the individual needs and preferences of its customers. Since its founding in 1951, the owner-managed company from Bietigheim-Bissingen has continuously expanded its portfolio and established itself in the European market. In addition to collaborating with specialty and retail stores, the company has been increasingly focusing on online sales for several years in order to reach a larger target group and offer its customers a modern, flexible shopping experience. Quality, a contemporary look-and-feel and personalized experiences are also a priority in OLYMP’s e-commerce.

Challenges and Solutions at a Glance

The challenge

OLYMP approached valantic with the task of comprehensively modernizing the existing B2C store by redesigning the front end, with a focus on developing a modern UX design.

In order to create a consistent brand experience at all touchpoints, OLYMP pursued a holistic approach that encompasses all sales activities in an omnichannel context, both online and in-store. As the central platform for brand communication, the redesigned store was to offer better user experiences and enable seamless customer experiences through emotional appeal and high usability on all devices. Specifically, the redesign of the digital flagship store was associated with measurable goals to increase website traffic and boost conversion rates and sales opportunities through a seamless customer experience (CX).

Perspectively, internationalization and rollout in additional markets were also considered. To position itself for the future in e-commerce and gain more flexibility in implementing new requirements, the idea of a headless architecture was considered.

Olymp online store mock up on the Macbook

The solution

With these objectives, valantic began revising the existing store system in May 2023. In the initial phase, the focus was on consulting and coordinating the possible design and technical implementation of the new frontend solution. Following valantic’s recommendation, the choice was made for the SAP Composable Storefront framework (formerly Spartacus). Considering that the existing shop was already built on the SAP Commerce Cloud backend (formerly Hybris), implementing the SAP frontend framework was the most obvious and efficient step.

Implementations in detail

Julian Bischof
Head of Online Sales, OLYMP

”With the realignment of our B2C store, we have pursued a holistic approach to offer a consistent brand experience to both existing and potential target groups. valantic has laid a central foundation for this goal with the redesign of our web shop and a modern UX design. The headless architecture will also enable us to meet customer needs more quickly in the future and to further strengthen our digital direct sales.“

Strengthening D2C sales by upgrading the digital flagship store
Uniform brand experience at all touchpoints
Customer experience geared towards increasing conversions
Seamless customer experiences & simplified navigation on all devices
Diverse opportunities for personalized communication and individual brand & product presentations
Scalability & future-proofing through flexible headless architecture
Higher stability, efficiency and performance of systems, e.g. due to backend optimization and ongoing maintenance

What's next?

Until the go-live of the new OLYMP store in March 2024, more than 15 valantic experts from three software and service areas worked on the project. valantic will continue to closely collaborate with OLYMP and, in addition to maintaining the e-commerce systems, will also be responsible for their further development in the future. Among other things, the move to the cloud of the B2C store is currently under discussion, as well as the development of another digital store for the Swiss market and the integration of new applications and features, such as additional payment options.

Image from Maximilian John, valantic CEC Deutschland

Dr. Maximilian John
Solution Architect, valantic

”Adaptability and flexibility are more important than ever in a competitive market like the fashion industry. With the headless architecture, OLYMP has received a future-proof e-commerce solution to further expand its digital sales and strengthen D2C activities. The new frontend offers plenty of scope for extension and innovation. For example, the integration of AI functions for personalized communication and intelligent purchase recommendations is conceivable and easily implementable.“

Carolin Reutter
Project Manager, valantic

”The initial situation and objectives of this project required bundled competencies and close, interlocking collaboration of different expert teams. It once again confirmed the added value of an IT partner that combines different specialist areas with specialized skills and experience to solve demanding projects end-to-end. We are proud to have contributed to the holistic brand experience of OLYMP and to continue supporting this strong brand in its strategic and technological development.“

OLYMP has been nominated several times for the Shop Usability Award

OLYMP is nominated twice for the Shop Usability Award 2024. In the categories of sustainability and omnichannel, the redesigned online store could receive “the most prestigious e-commerce award in Germany”…

to the nominees

Customized headless frontend for a seamless brand experience

Results at a glance

The company: OLYMP

Challenges and Solutions at a Glance

Implementations in detail

Benefits for OLYMP

What's next?

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