B2B sectors such as the steel and metal trade are currently undergoing rapid digital transformation. stürmsfs AG, from Goldach, is one of the trailblazers and has been present in the online metal trade for several years already. Now, the company wants to take the next step by freshening up and modernising both the website and the shop.
Initial Situation
The goal
Merging website and online shop
Fresh and uniform look and feel
Clearly arranged customer touch point
Central and therefore more efficient data management
Easily expandable platform thanks to component-based design and development
Smooth data exchange via JSON, meaning better performance
Steel and metal trading (B2B)
Java, SAP ISA, SAP ERP, VueJS, Typo3 (external agency)
Strategy & analysis, conception, user experience & design, technical implementation (frontend, store, SAP ERP)
From March 2018: strategic analysis and preparation, from Sept. 2018: development and production, April 2019: go-live