Nevermined strengthens brand presence with new B2B store and PIM system

With Shopware 6, Nevermined benefits from high scalability of its digital sales channels and maximum adaptability of the e-commerce systems. In combination with the high-performance PIM system for the smooth exchange of product data, the new online store supports both the omnichannel strategy and the company’s international focus and long-term growth targets.

Intelligent and customizable features of Shopware 6 help to increase engagement and strengthen customer loyalty. For example, the Shopping Experiences tool allows for the creation of emotionally appealing content that can be seamlessly integrated into the shopping environment.

Shopware 6’s API-first approach simplifies the integration of external systems and plugins. This enabled, for example, the seamless connection of ERP and PIM systems for smooth product data and information exchange. Connections to other sales channels such as social media and marketplaces, as well as expansions to new target markets, are easily feasible.

The custom-made frontend is a special highlight of the Nevermined shop. With customizable UI elements, intuitive navigation, and responsive design, the UX design meets high visual and functional standards and strengthens the brand presence of the B2B company.

Following initial consulting and concept development by valantic, the development of the new online shop began in February 2024. As with the digital showcase for the sister company mandana, Shopware 6 was chosen as a flexible, easily scalable basis for the future B2B business.

The open-source technology allows room for innovation and enables the rapid implementation of new tools and technologies – a huge advantage for the growth-oriented brand Nevermined. To achieve optimal business processes, several external systems were integrated into the e-commerce platform. The API-first architecture simplified the integration of plugins and third-party systems such as the Haufe ERP system.

Shopware 6’s extensive selection of standard functions, which can be used and customized out of the box, makes it easy to adapt the e-commerce architecture to the specific requirements and goals of the company.

With the Rule Builder, there are no limits to future business models and scaling endeavors in an international context. The tool allows for automating customized workflows and shaping the e-commerce ecosystem without manual coding according to the individual business requirements. Extensions for new target markets are just as easy to implement as the connection of additional sales channels.

The desired UX design deviated in many aspects from the standard Shopware design. Through close collaboration between the project management, design team, and developers at valantic, the Nevermined shop has received a contemporary look and impresses with intuitive, user-friendly navigation.

With Advanced Search, the customer journey can be personalized based on previous search queries. Thus, customers can quickly find the right jewelry pieces in the extensive product range with numerous variants. Users can refine their search using collapsible filters and sliders for characteristics such as shape, carat weight, color, cut, clarity, and price. In terms of shapes alone, they have a choice of 28 variants. Through advanced filters, more specific features and processing variants of the diamonds can be selected, including polish, symmetry, and dimensions. On the product pages, all features are listed in a clear detailed view, complemented by high-quality images and videos that show the chosen product from different perspectives, as well as info windows as pop-ups with explanations of the respective features.

The Shopping Experiences function of Shopware 6 also helps to highlight the products and brand. With the tool, individually created layouts can be applied to multiple pages to create a distinctive, emotionally appealing, and unified brand appearance.

valantic’s PIM & MDM Competence Center ensured the smooth exchange of product data by implementing the PIM system Contentserv. As a “single source of truth” for all product data and assets, this not only supports the implementation of the omnichannel strategy, but also the efficient management and provision of multilingual product information. The product data was transferred from the internal ERP system to a centralized, user-friendly environment and supplemented with descriptions, marketing texts, SEO data and assets in the PIM system. All information from this comprehensive product catalog is syndicated to the respective channels in the desired languages. An interface to the translation software Trados enables precise translation of the content. As a “single source of truth”, the PIM system also allows the different store ranges of sister companies Nevermined and mandana to be managed centrally.

Since the go-live in April 2024, the Nevermined shop has been continuously developed in collaboration with valantic. Measures for search engine optimization (SEO) are already in progress. Plans are also in place to integrate additional B2B functionalities and systematically link online marketing processes with the shop to advance digital sales activities more specifically and measure performance effects.