Digital showcase for international jewelry lovers

The new online shop is a digital storefront for mandana, supporting the company’s international orientation and long-term growth strategy. With Shopware 6 in the backend, the e-commerce system is highly scalable and adaptable for new business processes and future requirements.

The open-source and API-first architecture of Shopware 6 simplifies the integration of third-party systems and plugins. Connections to additional sales channels such as social media and marketplaces are as easy to implement as extensions for new target markets.

Shopware 6 features enhance customer experience in various ways. With Shopping Experiences, custom content can be created with little effort and seamlessly integrated into the shopping environment, increasing engagement and the conversion rate. This feature contributes to a consistent brand presence and improves SEO performance.

With the debut of the online shop, mandana achieves international reach and brand presence. By creating country versions in the Shopware 6 backend, the shop was set up in five languages. handling twelve currencies within a few weeks. In combination with the PIM system, all information from the extensive product catalog is reliably displayed on all channels in the desired languages.

In January 2023, it was time for consulting and selecting the appropriate e-commerce platform. With an eye on international orientation and growth strategy, mandana made an optimal choice with Shopware 6: With this high-performing, flexible solution, the jewelry provider has created a digital storefront that is accessible to visitors worldwide and easily scalable.

Shopware 6 offers a comprehensive range of plugins to extend the capabilities of the platform. In addition, the API-first approach allows for easy integration of third-party systems: New sales channels like social media and marketplaces can be easily connected.

The customizable functions of Shopware 6 also contribute to efficient processes and enable a personalized customer journey:

The Social Commerce feature makes it particularly easy to integrate new channels and sell through Instagram, Facebook, or Pinterest. This can additionally increase brand awareness and sales. Extensions for new target markets are also easily possible. To simplify the shopping process for customers outside Germany, IP localization has been set up. This automatically recognizes the country of the users and switches to the appropriate language and currency.

In addition to the target group-oriented and brand-appropriate UX design, the Shopping Experience tool brings the products and brand into the spotlight. The Shopware 6 function allows individual layouts to be applied to multiple pages, thus simplifying the design of a distinctive, seamless brand presence. In addition, the shopping experience is personalized with the Extended Search feature based on customer queries. Despite the large amount of product data, desired information is thus quickly findable.

The Rule Builder of Shopware 6 sets no limits to future business models and scaling projects in an international context. The tool allows custom workflows to be automated and the e-commerce ecosystem to be adapted to specific business requirements without extensive development work.

By implementing Contentserv, the valantic PIM & MDM Competence Center ensured the efficient exchange of product data between the systems. As a “single source of truth”, the PIM system enables the central administration of the different store portfolios of the sister companies mandana and Nevermined and supports the efficient provision of multilingual product information.

From consulting to implementation and quality assurance, mandana relied on valantic’s many years of experience and broad expertise right from the start. Since the go-live in November 2023, the e-commerce system has been continuously developed in cooperation with valantic to make shopping even easier and more intuitive for international customers. To ensure seamless customer experiences in the future, further optimizations will be made gradually. Plans include a more uniform video implementation and an upgrade of the navigation: For example, individual campaigns, articles, and images should be displayed via a mega-menu, and content should also be able to be placed side by side, further improving user guidance.