With Adobe’s Composable Commerce Architecture:

Enhanced Performance for LIEBHERR-Hausgeräte

LIEBHERR-Hausgeräte was seeking a future-proof software architecture to accommodate its internationalization efforts and growing product range. To achieve greater scalability, a headless technology solution was implemented. The enhanced system was implemented in collaboration with valantic and other partners and was based on the Adobe Commerce (Magento) Composable Commerce architecture.

Our collaboration with LIEBHERR began in 2016, during which we have completed several digitalization and e-commerce projects together. This reference showcases just one of those projects. Further details on our cooperation can be found here.

An open LIEBHERR stainless steel refrigerator in a modern kitchen, showcasing assorted fruits, vegetables, bottles of drinks, and various groceries on multiple shelves.

The Challenge

LIEBHERR wanted to take its software architecture to a new level of optimization. This initiative began as a Minimum Viable Product (MVP) project within the Home Appliances division, focusing on the online store and website areas. The new architecture will be rolled out successively to all of LIEBHERR’s divisions.

LIEBHERR-Hausgeräte prioritized the following requirements for the MVP project:

Target group: Primarily B2C, but also including B2B offerings such as for bakeries.
Future-proof technology: Fulfillment of all of LIEBHERR’s specific requirements in the CMS & commerce environment using future-proof headless technology.
Customization options: Need for copious content-customization and design options to meet each of LIEBHERR’s many business units’ unique requirements. This was made possible through a sophisticated rights-role concept.
Scalability: Optimized system scaling to accommodate the growing product range and ongoing internationalization.

Backend integration: Use of Adobe Commerce (Magento) in the backend, enabling API-based interaction with LIEBHERR’s unique software setup.
Usability & design: Standardization of the frontend in the commerce areas and CMS using LIEBHERR’s custom-developed frontend library.
Focus on warranty and services: Enhanced checkout process with LIEBHERR-specific options, including custom shipping methods per product (e.g., retailer pick-up).
Improved payment solutions: Transition to payment provider Unzer (formerly Heidelpay) to ensure future-proof, scalable payment methods and facilitate seamless international payment processing.

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Solutions and results

The valantic team worked closely with LIEBHERR-Hausgeräte, making fundamental changes during the project. Austria was the first country to transition to the new structure, in September 2023, and other countries will follow successively. The technical solutions implemented included:

Initial go-live in Austria: The MVP project launched first in Austria.
Seamless integration: Use of Adobe’s flexible Composable Commerce architecture for flexible integration of all services and processes.
Enhanced Magento architecture: Supports headless operation for integrating e-commerce features into the frontend and ensuring a seamless user experience.
Integration of “MyStyle” configurator: Store system enriched with advanced 3D product visualizations and animations. The configurator software was tailored to meet LIEBHERR customers’ specific needs.
Separate checkout solution: Checkout solution as a separate React application.
PSP integration: The payment service provider Unzer was connected to Adobe Commerce (Magento) and integrated as a UI component in the React application.

Next project steps

LIEBHERR-Hausgeräte plans to roll out and migrate the new structures internationally for all remaining countries – including Germany, the UK, and Hungary – later in 2024, resulting in an fully revamped, future-proof, and international e-commerce system.

Case Study LIEBHERR Hausgeräte Teaser EN - Woman with brown hair reaching into a fridge

Case Study: “More performance for LIEBHERR home appliances with Adobe's Composable Commerce Architecture”

Download the case study from LIEBHERR Hausgeräte free of charge now

The Company: LIEBHERR-Hausgeräte

LIEBHERR-Hausgeräte GmbH is the parent company of one of eleven sectoral units within the LIEBHERR Group, employing over 6,800 people in the Home Appliances division. Its extensive range of high-quality domestic and commercial refrigerators and freezers is developed and produced at its headquarters in Ochsenhausen (Germany), as well as in Lienz (Austria), Marica (Bulgaria), Kluang (Malaysia), and Aurangabad (India).