Search
Contact Search

​​Tapping international markets thanks to digital transformation​

Go-to-market strategy for a payment solution provider

We developed a comprehensive go-to-market strategy to facilitate the global market entry of a payment solution provider. This strategy aimed at successfully establishing merchant solutions products across various sectors, both at a major international bank and within the broader payment services market.

smiling woman doing online shopping on laptop at home

Challenge

The client wanted to successfully establish merchant solutions products across various sectors at a major international bank and within the broader payment services market.

Consulting approach

We supported the client with a comprehensive go-to-market strategy, providing detailed instructions and documentation to facilitate a successful market entry.

Client benefits and solution

The client now benefits from a clear, cohesive narrative and a well-defined go-to-market framework, including a robust product strategy. The sales approach and marketing efforts are also based on valantic’s in-depth analyses and strategic framework.

financial advisor having a meeting with couple

The Challenge in Detail:

The client’s goal was to establish a merchant solutions portfolio at a major international bank and successfully enter the payment services market. Key to achieving this was the development of go-to-market strategies, the definition of product benchmarks, and the establishment of clear and coherent product communication.

businesswomen in meeting using digital tablet and discussing business strategy

Solution & Results in Detail:

The go-to-market strategy comprised the following key aspects:

  • Concrete action plan for the payment unit of a major bank
  • Delivery of documentation, including “marketing product factsheets” and sales documents, to enhance customer acquisition efforts
  • Story and go-to-market framework: Through a well-defined product strategy, along with in-depth customer, market, and competitor analyses, gaps were identified and unique differentiators were established.
woman meeting female banker for financial advice

Solution and Client Benefits:

The project involved developing tailored go-to-market strategies for each product area in close collaboration with the client. The outcome was a customized go-to-market concept, supported by detailed product factsheets and comprehensive sales documents designed to enhance customer acquisition efforts. Close collaboration with the client’s core team ensured seamless integration and successful implementation of the strategies.

Your Contact

Johannes Eckart Managing Director

Johannes Eckart

Managing Director