360-degree project
Online shoe store experience for Gabor
Innovative web store: Excellent UX and CRO optimizations
360-degree project
Innovative web store: Excellent UX and CRO optimizations
The collaboration between Gabor and valantic has been marked by continuous growth right from the outset. What started with the development of an innovative e-commerce network based on the marketplace principle evolved into a refined user experience and deliberate conversion rate optimizations (CRO). A winning strategy – Gabor successfully expanded into multiple countries in 2023.
When selecting a modern, future-proof system for the Gabor online store, Pimcore was the clear choice. The reason: Its framework-based approach provides unparalleled flexibility in designing both the user interface and underlying processes – an important advantage over conventional out-of-the-box e-commerce solutions.
Gabor fully leverages the Pimcore framework and has been using the Enterprise Edition since 2021. PIM, DAM, DXP, and the e-commerce framework are seamlessly integrated into a high-performance system. In 2022, the entire Pimcore stack was migrated to Amazon Web Services (AWS) and scaled to ensure a flawless user experience – even during peak e-commerce periods like Black Friday. This proactive approach prevents slowdowns caused by high server loads.
Thorsten Bähre, Head of E-Commerce at Gabor, is very impressed with the system:
“Pimcore is the perfect framework for us in terms of performance, flexibility, and functionality. And in valantic, we have found the ideal partner to bring our vision to life. We require digital, high-quality solutions tailored to our specific needs, and the valantic team continues to deliver them time and again.”
Optimizing the conversion rate (CRO) is key to delivering an exceptional user experience. In this area, Gabor benefits from the expertise of valantic Austria – one of Pimcore’s earliest Strategic Partners – and its dedicated CRO team.
A/B testing is used to identify optimization potential and refine key conversion touchpoints, such as product detail pages and the checkout process. Thanks to the flexibility of the Pimcore framework, adjustments can be swiftly implemented across category pages, product detail pages, and the entire website.
The following adaptations, validated through A/B testing, delivered striking results – each of these measures led to a measurable and verifiable increase in transactions.
16 % increase in filter usage on category pages
by displaying the most popular filters in the first view.
49 % rise in subcategory clicks
due to a more prominent display on the category page.
Significant increase in transactions from category pages
after introducing a sticky button for filtering and sorting.
5 % increase in “Add to cart” clicks
by integrating the shoe price into a sticky element next to the “Add to Cart” button.
19 % boost in “Checkout” clicks
by adding an urgency element in the shopping cart, effectively driving action through limited availability messaging.
Higher transaction rates
as a result of communicating key value propositions prominently in the website header.
Through continuous UX enhancements and a strategically crafted content approach, Gabor has sustained steady growth – even in a challenging economic climate.
The well-structured concept has driven remarkable progress throughout 2022 and 2023.
Expansion of the online store to Switzerland, Belgium, the Netherlands, and Austria
Broadened platform strategy, extending to multiple marketplaces
Full integration of the Pimcore stack into the AWS cloud
UX redesign for e-commerce, leveraging insights from CRO analysis
The successful partnership between Gabor and valantic Austria has not only driven business growth but has also gained industry-wide recognition. In 2023, the Gabor project won the iab webAD Silver Award in the category “Best Website, App & E-Commerce” – one of the most prestigious accolades in Austria’s digital economy. Additionally, Computer Bild acknowledged the outstanding performance of the Gabor online store by featuring it in the Trend Shops 2024 list.
Ongoing e-commerce optimization through continuous A/B testing
Concentrated SEO support to strengthen organic visibility and reach
Data-driven UX improvements to further enhance the shopping experience
Continued expansion of the platform strategy to additional marketplaces
How Gabor masters country-specific requirements for international e-commerce
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