Boosting B2B relations
Eberspächer Group
Optimized data flows, high-quality product information, and increased B2B sales thanks to an innovative portal: The Eberspächer Group takes a major leap forward with valantic.
Boosting B2B relations
Optimized data flows, high-quality product information, and increased B2B sales thanks to an innovative portal: The Eberspächer Group takes a major leap forward with valantic.
As an international automotive supplier for renowned passenger and commercial vehicle manufacturers, the Eberspächer Group aims to get even closer to its B2B customers and provide top-notch customer service.
By teaming up with valantic Austria, this goal has become significantly more achievable. A thought-out PIM/DAM platform – implemented using the open-source software Pimcore – enables efficient product data management, while the innovative B2B portal provides a major upgrade in customer experience.
PIM/DAM platform via Pimcore for product data management
multilingual information base
B2B self-service & commerce portal
With annual revenues exceeding 4 billion euros, Eberspächer Gruppe is one of the world’s leading automotive suppliers and a partner to nearly all major passenger and commercial vehicle manufacturers. Based in Esslingen am Neckar, the company operates internationally at around 80 locations in 30 countries. Its product portfolio includes systems and components for exhaust gas treatment, thermal management and vehicle electronics.
Optimization potential for workflows and data management
Eberspächer’s previous strategy was faced with challenges such as slow product rollouts, a lack of customer proximity, and inefficient handling of warranty claims. The reason: Their data management needed to be optimized, with partly poor-quality information on around 10,000 products being stored across various locations.
In addition, their customer service was in need of an upgrade. Previously reliant on print catalogs, the customer support workflow was outdated and unsustainable.
Another shortcoming was the lack of a digital platform for B2B interactions, which prevented quick responses to customer inquiries and the ability to gain valuable insights through lead tracking.
10,000 products. 50,000 media assets. 16 languages. The modern, unified PIM/DAM platform – implemented with Pimcore – enables structured, comprehensive information management, and organizes the previously chaotic data landscape. With its extensive multilingual information base, the system significantly contributes to Eberspächer’s performance in the global market.
User-friendly and efficient
Another major milestone in the area of customer experience: the implementation of a user-friendly B2B self-service and commerce portal. The Pimcore-based dealer portal allows partners to quickly find the right products, create custom offers, and manage warranty claims online.
Efficient workflows and a digital distribution channel
One thing‘s for sure: The improved data management and exceptional product data quality, combined with the B2B portal, create a successful customer experience package.
The business no longer exclusively relies on traditional phone-based customer service. What’s more, the development of the international B2B e-commerce platform has modernized the purchasing process in 12 countries, positively impacting the company’s overall revenue.
All in all, a decisive transformation in sales and service processes has greatly improved the efficiency and quality of interactions between Eberspächer and its global partners.
60 % time savings in data management
40,000 B2B customers
10,000 products
50,000 media assets
16 languages
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