stürmsfs’s products include steel, metal, and alternative materials. These are products that cannot be marketed as easily in a Webshop. The existing Webshop had to be reworked, and thanks to stürmsfs’s power of innovation, the result was a future-oriented shop solution. The result: a Webshop reduced to the essential that guides the customer step-by-step through the entire order process.
The customer always feels secure and is lead step-by-step to the product he is seeking
A style/design guide was formulated that determines the appearance and structure of the shop. The design corresponds to stürmsfs’s corporate identity and distinguishes it completely from the competition. The result: modern layout and a slim structure. The usability is goal-oriented and intuitive. One of the main challenges was – in addition to the design – the complex logistical background of the Webshop. This complexity could not be simplified – but the Webshop succeeds in making the order process easy to understand and structured. The customer is led through the order phases and to his individual product:
Five guided steps ensure that the right steel arrives at the construction site with the online order.
Thanks to Order on behalf (OB), employees can log in for a customer and record an order directly themselves. In addition to the stürmsfs item number, the customer can assign his own, additional number.
Configurator in the processing phase: This is where the customer decides how his product should be processed before it is put in the shopping cart.
A summary in the shopping cart provides the overview of the products ordered.
Sales Development Webshop stürmsfs after the Relaunch – Factor 7 in 3.5 Years
