valantic tidies up data collection
A client wanted to analyze the accumulated data on the user behavior of a TV product. However, the data came from different pools and needed to be merged before analysis. valantic supported the company by designing a management dashboard and transferring the collected data to a big data platform.
Challenge
The client was unable to sufficiently analyze the collected user data due to historically grown data silos with isolated, scattered information.
Consulting approach
The plan was to analyze the accumulated data using a Business Intelligence system. To achieve this, valantic designed a big data platform that offers automated reporting and analysis.
Client benefits and solution
In the first step, valantic developed strategic management dashboards for fact-based decision-making and migrated the usage data to a big data platform.
The Challenge in Detail:
Our client collected data on the user behavior of a TV product. However, due to historically grown silos, the data could not be adequately analyzed. In addition, the data had to be consolidated before analysis could take place.
Consulting Approach:
To analyze user behavior, the experts of valantic were brought in to build a Business Intelligence system. This system operates both analytically and automatically and consists of management dashboards and a big data platform.
Solution and Client Benefits:
As part of the solution, valantic designed, developed, and maintained a strategic management dashboard, which facilitates fact-based decision-making. In addition, the dashboard enables a consistent alignment of program planning, and additional product variants can be tailored to customer needs. In addition, valantic assisted the client in migrating the usage data to a big data platform, enabling automated reporting and analysis.
David B. Hofmann
Partner & Managing Director
valantic Division Digital Strategy & Analytics