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Online retail redefined

PIK AG: B2B Shop Boost with Adobe Commerce & Hyvä

PIK AG has been known for its comprehensive expertise and reliability in the area of media and event technology since 1985. The company offers comprehensive support from the initial idea through design, planning and implementation to service and maintenance. Through their online shop, initially implemented with another service provider, B2B customers have the opportunity to process orders efficiently with personalized assistance.

 

To further professionalize its e-commerce strategy, PIK searched for a new partner for consultation and implementation. The collaboration with the valantic team began with a detailed Adobe Commerce code review and an evaluation of the existing system landscape.

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The Company: PIK AG

PIK AG

The PIK AG, headquartered in Berlin, was founded in 1985 as a specialist in television studio technology. Today, the company operates as a high-performance systems house, offering a range of services and professional solutions that go far beyond mere distribution. As one of Germany’s leading providers of media technology, PIK AG implements nationwide installations and services for its clients.

Their range of services extends from consulting and projection to the installation of various media technology systems, as well as support and maintenance in the fields of media, information, and conference technology. The business sectors include video, audio, conference, and lighting technology, displays and LED walls, technology for theater and event venues, and digital signage.

Challenge

To support its e-commerce growth strategy, PIK AG looked for a new, strong, and suitable partner.

Consulting Approach

To swiftly identify optimization potential and achieve results, the valantic team initiated an extensive analysis of the Adobe Commerce Cloud platform.

Customer Benefits and Solution

  • Significant stabilization of the e-commerce platform through automated deployment processes, quality assurance measures (e.g., test coverage), and documentation
  • Optimization of performance through enhancements to the Hyvä frontend theme
  • Identification of potential efficiency gains and new opportunities through the use of Generative AI

The Challenge

Before beginning the collaboration, the following points were particularly crucial for PIK AG:

  • Enhancement and expansion of the e-commerce platform as a foundation for future growth
  • Quick and pragmatic start to the collaboration to immediately implement initial measures
  • Strong, reliable partner who operates at eye level and provides proactive consultation
  • Consultation, especially in the area of Generative AI: specific application possibilities at PIK AG
Digitale Bildschirme zeigen lebendige abstrakte Bilder und eine Frau mit pinkfarbenem Haar in einer B2B-Handelsumgebung. Vor einem Bildschirm ist ein Motorrad platziert, und in der Nähe stehen Holzhocker, die eine ansprechende Atmosphäre für potenzielle Geschäftskunden schaffen.

Solutions & Detailed Results

To swiftly identify optimization potential and achieve results, the valantic team initiated an extensive analysis of the Adobe Commerce Cloud platform. Based on the criteria of ISO standard 25010 – quality criteria for software, IT systems, and software engineering – the analysis covered the following aspects:

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  • Analysis of the existing Adobe Commerce Cloud system concerning installed extensions, patches, versions, processes, and potential sources of error.
  • Creation of an overview of the deployed extensions and evaluation regarding possible continued use or adoption.
  • Assessment of PIK AG’s system based on key quality criteria:
    • Functionality
    • Efficiency (Performance)
    • Usability
    • Security & Reliability
    • Compatibility & Maintainability
    • Portability
Tablet, Laptop und Smartphone mit B2B-Tech-Website, umgeben von Monitoren und Kamera.

Upon completion of the analysis, the valantic team, together with PIK AG, established a prioritized list of actions. Subsequently, the e-commerce platform was integrated into the valantic development environment, including automated deployment and quality management tools.

The prioritized actions to stabilize the PIK system included improvements to the Hyvä frontend theme to enhance performance, optimization of CMS integration (WordPress), and the implementation of missed Adobe Commerce updates.

Let's enhance efficiency for B2B commerce together!

Your Contact

Hartwig Göttlicher

Hartwig Göttlicher

valantic

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