Customer Experience April 1, 2025
5 steps for effective change management during CMP implementation
Implementing a content marketing platform (CMP) is a significant move for companies looking to streamline workflows and boost the efficiency of content production. The benefits are clear, the budget is approved, and the marketing manager is eager to launch. But this is where the real challenge begins: managing change effectively during the rollout of the CMP.
5 steps for effective change management during CMP implementation