Digital Transformation

Customer Experience April 5, 2023

CDP implementation: data collection

The blog series on CDP implementation provides a detailed insight into the different process phases. After the project organization, the specification and the basic configuration, phase four now follows in the implementation: data collection.

Customer Experience March 29, 2023

Apex in the Salesforce universe

It's easy to get lost in the programming universe. In this blog post, we explain what Salesforce's Apex programming language is, how to use it, and what benefits it brings to modern businesses. 

Customer Experience March 23, 2023

CDP Implementation: Basic Configuration

The blog series on CDP implementation provides an in-depth look at the structured approach to project implementation. After the preparations, the team set-up and role allocation and the specification, phase two now follows in the implementation: the basic configuration.

Triad with an office in the background and three circles with hands typing on a laptop, a woman standing at a whiteboard and a man sitting at a desk; Real-time data transmission and CDP

Customer Experience March 20, 2023

Integration tools for real-time data and CDP: 2023 trends

Digitization and technological progress are advancing all the time, and the IT industry will continue to be defined by various trend topics in 2023.

Customer Experience November 24, 2022

Five Questions about SAP CDP for a MarTech Architect Consultant

In the jungle of marketing technologies, customer data platforms play a major role. One of them is SAP CDC. We asked the expert and MarTech consultant Sascha 5 questions about the tool. What can it do, for who is it suitable and what are its limits?

Cyber Security & Data Protection November 16, 2022

How Dark Patterns on Websites influence us and what this has to do with Data Protection

Misleading "cookie" consent banners, complicated and lengthy processes for deleting accounts, or well-hidden privacy settings - such practices can be summarized under the term "dark patterns”. Website operators use these specifically to persuade users to make a decision that they do not actually want to make. But what does all this have to do with data protection? This blog post aims to shed some light on the subject.

Customer Experience July 8, 2022

The Cookieless Future – A Future of Data Sovereignty

In the past, products were sold. Today, trust is won. The Cookieless Future finally heralds the age of data sovereignty and the future of a new marketing: the marketing of sustainable customer relationships.

Header | Blog post Digitization of the statutory health insurance funds

#valanticworld June 2, 2022

The Digitalization of the Statutory Health Insurance Companies

Has digitalization now also reached the statutory health insurance companies in Germany? Our expert for statutory health insurance, Lutz Schedlbauer, Managing Consultant at valantic, has experienced the development of digitalization at health insurance companies first-hand. Here, he gives us a look at what he does everyday.

Picture of two men shaking hands, next to it the seal of brandeins Best Management Consultants, and a group of people in conversation, in the background the facade of an office building

#valanticworld March 31, 2022

valantic Distinguished as “Best Management Consultants” for the Ninth Time Running

This year, too, business magazine brand eins in cooperation with Statista have distinguished valantic with the title “Best Consultant” in their “Germany’s Best Management Consultants 2022” ranking.