Customer Experience (CX)

SAP Asset Lifecycle Management October 23, 2024

Key maintenance figures and risk management | A key to reducing costs

In today's competitive landscape, efficient plant maintenance is a key success factor for companies. But how can you ensure that your maintenance efforts are truly effective while minimizing the risk of costly breakdowns?

SAP Services October 21, 2024

Strategic asset performance management | Balancing performance, costs and risk

How to assess the risks of your technical systems and adapt an optimal maintenance strategy accordingly. Find out which method leads to a solid maintenance strategy and what support SAP can provide.

Customer Experience October 15, 2024

Omnichannel in pharma: a 360-Degree customer View

Unlocking personalized care, omnichannel in pharma provides a seamless, data-driven approach to customer engagement, improving outcomes.

Customer Experience October 1, 2024

Breaking down the silos in pharma

Explore how dismantling silos in the pharma can lead to optimized communication and a unified customer experience. Learn the role of data and technology in aligning internal processes for better healthcare professional engagement.

Customer Experience September 17, 2024

Enhancing Content Creation with a Content Marketing Platform Like Optimizely

Efficient content creation with a content marketing platform like Optimizely. We present the solutions and discuss the possibilities for the system.

Customer Experience December 12, 2023

How to up your CX game with valantic’s CX Maturity Assessment

In Part I of this two-part article, you’ll find out how valantic can help you efficiently gauge your organization’s customer experience maturity – and why that’s so important. Discover how to craft a tailored roadmap for your journey towards excellence!

Customer Experience November 17, 2023

Want to generate more sales? Embrace the European Accessibility Act (EAA)

Discover how the European Accessibility Act (EAA) is not only a legal obligation, but also a unique opportunity for e-commerce managers to make their webshop more accessible and profitable. Start transforming your website now and reach more customers than ever before!

Customer Experience October 27, 2023

Business process evolution: How AI accelerates change

From AI democratization to its seamless integration: Discover how artificial intelligence is reshaping business processes and creating fresh opportunities!

Customer Experience August 17, 2023

Website design concepts 2.0: a symbiosis of technology, business & UX

How do you create the perfect website design concepts? We’ll dispel some myths and share our proven process for creating exceptional web designs. Read more!

Customer Experience July 25, 2023

Achieving an outstanding UX for your e-commerce platform: the first steps

Our UX mini assessment is designed to guide you towards creating the best possible user experience for your website visitors. Find out more now!

Customer Experience July 10, 2023

CDP implementation: continuous improvement

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase eight now follows in the implementation: the continuous improvement process. 

Customer Experience July 4, 2023

The top 10 reasons for a new loyalty program

Discover the benefits of a new loyalty program! We’ll share our 10 key reasons and strategies to maximize customer loyalty for your success. Find out more!

Customer Experience June 19, 2023

CDP implementation: the collaboration model

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase seven now follows in the implementation: the collaboration model. 

Customer Experience June 9, 2023

Loyalty programs: Customer loyalty redefined

Success with loyalty programs: Learn how to increase customer loyalty for your company and stay one step ahead of the competition!

Customer Experience June 1, 2023

CDP implementation: Quality assurance & go-live

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection and the configuration of the use cases, phase six now follows in the implementation: the quality assurance and the go-live.

Customer Experience May 29, 2023

Product usage data as a driver of business model innovation in mechanical & plant engineering

The "Internet of Things" demands new relationships with customers and partners. With product usage data and CRM as the discipline of the hour, companies can create a forward-looking Industry & Manufacturing Experience. Read here.

Customer Experience May 10, 2023

The costs of procrastination

A new PIM system is to be introduced. But it quickly becomes clear: There are over 150 PIM software providers on the market. The systems appear complex and the financing opaque. The project is postponed once again - but what is the cost of waiting?

Customer Experience April 19, 2023

CDP implementation: configuring the use cases

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration and the data collection, phase four now follows in the implementation: the configuration of the use cases.

Customer Experience April 5, 2023

CDP implementation: data collection

The blog series on CDP implementation provides a detailed insight into the different process phases. After the project organization, the specification and the basic configuration, phase four now follows in the implementation: data collection.

Customer Experience April 4, 2023

Shared Values: Uwe Tüben Joins CX Division’s Management Team

“What particularly impressed me were the corporate culture and values lived out at valantic,” says Uwe Tüben, who has been appointed managing director and partner on the valantic CX division’s management team. We asked him five questions.

Customer Experience March 29, 2023

Apex in the Salesforce universe

It's easy to get lost in the programming universe. In this blog post, we explain what Salesforce's Apex programming language is, how to use it, and what benefits it brings to modern businesses. 

Customer Experience March 23, 2023

CDP Implementation: Basic Configuration

The blog series on CDP implementation provides an in-depth look at the structured approach to project implementation. After the preparations, the team set-up and role allocation and the specification, phase two now follows in the implementation: the basic configuration.

Customer Experience March 20, 2023

Integration tools for real-time data and CDP: 2023 trends

Digitization and technological progress are advancing all the time, and the IT industry will continue to be defined by various trend topics in 2023.

Customer Experience March 2, 2023

CDP-Implementation: Specification

The blog series on CDP implementation provides a detailed overview of the specific project stages. In the first post, we already clarified what is important before the start of the project, which roles are relevant and which experts should definitely be on the team. Now comes stage two: the specification.

Customer Experience March 1, 2023

CDP implementation: organization & requirements

In our blog series on CDP implementation, we explain the key project phases: from organization to go-live.

Customer Experience November 24, 2022

Five Questions about SAP CDP for a MarTech Architect Consultant

In the jungle of marketing technologies, customer data platforms play a major role. One of them is SAP CDC. We asked the expert and MarTech consultant Sascha 5 questions about the tool. What can it do, for who is it suitable and what are its limits?

Customer Experience November 7, 2022

Surviving the MarTech Jungle – Data Science: How do I go about it?

Data Science represents an important tool for tapping into the MarTech jungle. We've already taken a look at the Data Science framework, and in this post we'll get an overview of the resources available. Read here.

Customer Experience September 29, 2022

valantic at the DSAG annual congress 2022 in Leipzig

From October 11 to 13, the DSAG annual congress will once again open its doors to visitors and exhibitors in Leipzig. valantic will be present with a booth at the partner exhibition, a customer presentation on digitalization with SAP Cloud products at KWS SAAT, and an impressive live demo!

Customer Experience September 27, 2022

Data Science – The Tool for the expedition into the MarTech Jungle

It is easy to lose track of the jungle of marketing technologies. Data Science is an important tool for opening up the jungle. In this blog post, we explain what Data Science is, what benefits it brings to the retail sector and why it should not be missing in modern companies.

Customer Experience August 29, 2022

Five Questions for a Martech Consultant about the CrossEngage CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play an important role. This is where most of the terrain is accessible from. We asked MarTech Consultant David Deronja five questions about CrossEngage, a CXP provider.

Customer Experience August 22, 2022

Five Questions for a Martech Consultant about the Emarsys CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play a major role. One of these platforms is Emarsys. We asked expert and MarTech consultant David Deronja five questions about the tool. What can it do, who is it suitable for and what are its limitations?

Customer Experience August 15, 2022

Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform

In the jungle of marketing technologies, Customer Data Platforms (CDPs) play the role of a clearing. From here, most of the terrain is accessible. We asked MarTech Consultant David Deronja five questions about Bloomreach Engagement, a core CDP provider.

Customer Experience August 12, 2022

Personalization vs. Data Protection

The more information you have about a customer, the more personalized you can create the customer experience. But how can a customized customer experience be reconciled with the GDPR? Daniel Tiatco explains this in his blog.

Customer Experience August 8, 2022

The MarTech Jungle: Customer Data Platforms (CDP)

Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the right solution for you. Find out what customer data platforms do, why they play a key role on the journey to digital success, and how they differ in their focus depending on the provider.

Customer Experience July 8, 2022

The Cookieless Future – A Future of Data Sovereignty

In the past, products were sold. Today, trust is won. The Cookieless Future finally heralds the age of data sovereignty and the future of a new marketing: the marketing of sustainable customer relationships.

Customer Experience June 9, 2022

5 Good Reasons – This is How Guided Selling with CPQ Increases Sales

With the increasing digitalization of all business units, customers’ expectations are also increasing. Find out which five compelling reasons speak for the use of Guided Selling with SAP CPQ in sales in our blog post.

Customer Experience June 1, 2022

Only the best Customer Experience (CX) in B2B can win in the long term

Only the best Customer Experience (CX) in B2B can win in the long term. The solution is an inspiring customer portal for your business customers.

Customer Experience May 19, 2022

How to create the best possible CX for B2B customers

In the second part of our Customer Experience series, we want to reveal what a process for aligning with your end customer can look like.

Customer Experience December 15, 2021

The path to a holistic customer experience (CX)

If you want to be successful as a company, you have to offer your customers a holistic customer experience. More than ever, an all-encompassing CX is a driving factor behind every purchase decision. How do you achieve that? Find out now!

Customer Experience September 16, 2021

A customer data platform (CDP) is not an end in itself

A 360-degree view of customers is so “yesterday.” What you really need is a context-sensitive view of the customer that allows you to react relevantly and immediately: At any point in the customer journey. How can a customer data platform (CDP) support this context-sensitive view of the customer and at the same time increase the business value of a corporation?

Customer Experience September 13, 2021

Comparison of Emarsys and the SAP Marketing Cloud

How is the marketing platform Emarsys recently acquired by SAP different from the SAP Marketing Cloud already in the SAP portfolio?

Customer Experience May 12, 2021

Digitalization of multi-stage sales channels in B2B retail

In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.

Customer Experience February 5, 2021

5 reasons why companies are more successful with customer experience management

Learn here why an investment in customer experience management is worthwhile and what concrete successes can be achieved with experience management.

Customer Experience January 29, 2021

Conversion from MS Dynamics on-premise to the SAP Sales Cloud – data migration in no time at all

The conversion to a new CRM system brings new opportunities, but also some challenges. How can data be transferred from Microsoft Dynamics on-premise to the SAP Sales Cloud most easily?

Customer Experience January 5, 2021

E-commerce: Customers Pay Higher Prices with Good Customer Experience

What makes for good customer experience in e-commerce and what do e-shop operators need to keep an eye on? Vincent Aniol, valantic, answers these questions.