Customer Relationship Management (CRM)

Customer relationship management, or CRM for short, refers to the consistent orientation of a company toward its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships enables deeper relationship marketing. In many industries, relationships between companies and customers are aimed at the long term. With CRM, these customer relationships are maintained, which can have a significant effect on the company’s success. valantic has many years’ experience in the strategic consulting and implementation of CRM projects.

Bild eines Handys, einer lachenden Frau, sowie einer Lagerhalle, valantic Customer Relationship Management

Customer Experience February 25, 2020

Why CRM is no longer enough today

With digitalization, the customer journey is being transformed, from analog to digital. What effects will this have on the customer relationships of tomorrow?

Picture of wine bottles in a wine rack, a mobile phone on which an online shop is displayed and two people in a consultation, valantic Customer Experience (CX)

Customer Experience July 12, 2018

News@SAP Customer Experience

In Orlando, SAP announced that with the introduction of the SAP C/4HANA Suite, it will revolutionize CRM. CRM will become CX (Customer Experience) and the focus will be more clearly on the customer.

Image of Thomas Wieberneit, Managing Consultant at valantic Customer Engagement & Commerce

#valanticworld May 2, 2018

valantic employee among the top 20 CRM experts

valantic employee Thomas Wieberneit listed as top CRM expert.