Customer relationship management, or CRM for short, refers to the consistent orientation of a company toward its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships enables deeper relationship marketing. In many industries, relationships between companies and customers are aimed at the long term. With CRM, these customer relationships are maintained, which can have a significant effect on the company’s success. valantic has many years’ experience in the strategic consulting and implementation of CRM projects.
Customer Experience October 17, 2024
Technology in the Pharma: an enabler for Customer Excellence
Technology is paving the way for customer excellence in the pharma industry. This article sheds light on how modern tools and data integration lead to an improved customer approach and enable a 360° customer view.
Technology in the Pharma: an enabler for Customer ExcellenceCustomer Experience September 19, 2024
Digital Revolution in Pharma Sales: Sales Excellence through CRM
In the dynamic pharmaceutical industry, Customer Relationship Management (CRM) has evolved into the core of sales operations. Modern systems go far beyond traditional contact management and revolutionize the entire sales process. This article explores how advanced solutions support and enhance the pharma sales process in a digital world.
Digital Revolution in Pharma Sales: Sales Excellence through CRMCustomer Experience January 26, 2022
Help, we’re running after the wrong sales opportunities!
If you ask the sales department, there is always too much to do and never too little. The opportunities are there, so the store should be buzzing. But it's not? Then it’s high time to see if the sales team is really pursuing the right sales opportunities. The linchpin should be the CRM system.
Help, we’re running after the wrong sales opportunities!Customer Experience January 12, 2022
Help, my sales team doesn’t use CRM!
Just because you have a CRM system doesn't mean that it will be used and increase sales. How do you make sure that everyone uses the CRM system?
Help, my sales team doesn’t use CRM!Customer Experience December 15, 2021
The path to a holistic customer experience (CX)
If you want to be successful as a company, you have to offer your customers a holistic customer experience. More than ever, an all-encompassing CX is a driving factor behind every purchase decision. How do you achieve that? Find out now!
The path to a holistic customer experience (CX)Customer Experience September 25, 2020
“Systems will adjust to people, not the other way around”
Thomas Wieberneit is a CRM practitioner of many years. At valantic he is responsible for the topics sales, marketing, service, collaboration, customer loyalty and customer experience. In an interview, he reveals how he sees the future of digital customer experience and which trends companies should prepare for.
“Systems will adjust to people, not the other way around”Customer Experience August 20, 2020
What is SAP S/4HANA Customer Management and what distinguishes this solution?
SAP has a lot of Customer Relationship Management solutions in its portfolio. Very traditional SAP CRM on-premise or the cloud-based SAP C/4HANA. We will show you another alternative with SAP S/4HANA OP: Customer Management.
What is SAP S/4HANA Customer Management and what distinguishes this solution?Customer Experience July 27, 2020
5 tips for making a CRM project successful
Many projects in Customer Relationship Management fail. This doesn’t have to happen: Here are 5 tips for how you can guarantee that your CRM project will be successful.
5 tips for making a CRM project successfulCustomer Experience May 28, 2020
Sales of the Future: Prof. Dr. Martin Selchert about Digitalization in B2B Sales
We spoke with Prof. Dr. Martin Selchert about success strategies for digitalization in B2B sales and what companies can do now.
Sales of the Future: Prof. Dr. Martin Selchert about Digitalization in B2B SalesCustomer Experience February 25, 2020
Why CRM is no longer enough today
With digitalization, the customer journey is being transformed, from analog to digital. What effects will this have on the customer relationships of tomorrow?
Why CRM is no longer enough todayCustomer Experience July 12, 2018
News@SAP Customer Experience
In Orlando, SAP announced that with the introduction of the SAP C/4HANA Suite, it will revolutionize CRM. CRM will become CX (Customer Experience) and the focus will be more clearly on the customer.
News@SAP Customer Experience#valanticworld May 2, 2018
valantic employee among the top 20 CRM experts
valantic employee Thomas Wieberneit listed as top CRM expert.
valantic employee among the top 20 CRM experts