Business-to-Customer (B2C)

Business-to-Consumer (B2B) refers to business relationships between companies and private people (consumers), in contrast to relationships between companies and other groups, such as companies (Business-to-Business, B2B), employees (Business-to-Employee, B2E) or public administration (Business-to-Administration, B2A). To be successful on the B2C market, a good sales and marketing strategy is required in order to address the desired target group. Here the target group plays a decisive role since it determines all the company’s actions. This is why it is necessary to do a precise market analysis and then develop a successful strategy. valantic offers numerous strategic services and software solutions for the successful implementation of B2C concepts, among other things with digital commerce, digital marketplaces, E-commerce, and customer relationship management (CRM).