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Customer Experience

No company can succeed today without exceptional customer experiences. Everything in the blog category “Customer experience” revolves around the topics of customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, and design and UX development.

Bild von einer lächelnden Frau beim Shoppen | Unsere maßgeschneiderte SAP Lösung für Fashion Retail

Customer Experience December 17, 2024

Why Customer Data Platforms Are a Must-Have in the Fashion Industry

The fashion world is fast-paced and customers today expect seamless, personalized experiences across all channels. If these requirements are not fulfilled, customers disappear. How can scattered data be used to create tangible added value for customers and companies? Customer data platforms (CDPs) can help!

Why Customer Data Platforms Are a Must-Have in the Fashion Industry
A man explaining a strategy to his two colleagues in a meeting.

Customer Experience December 3, 2024

The Global Influence of AI on User Experience

Design Efficiency through AI is revolutionizing the field of UX/UI design, offering tools that assist designers in becoming more productive and innovative while maintaining a human-centric approach.

The Global Influence of AI on User Experience
Bild mit 3 Personen am Laptop, E-Commerce Valantic CX

Customer Experience November 26, 2024

Animating with Style: CSS Animation Dos, Don’ts, and Starting Points

Discover the essentials of CSS animations with practical tips on enhancing user experience, optimizing performance, and ensuring accessibility. Learn to use UI animations effectively to captivate and maintain user engagement.

Animating with Style: CSS Animation Dos, Don’ts, and Starting Points
Young business people are discussing together a new startup project. A glowing light bulb as a new idea.

Customer Experience November 19, 2024

Creating Accessible Tech for a Sustainable Future

In today's fast-evolving technology landscape, digital usability and accessibility are crucial in creating an inclusive and sustainable digital environment. Digital designers and developers play a pivotal role in this, as they must ensure that the design and functionality of digital interfaces prioritize user experience and device compatibility.

Creating Accessible Tech for a Sustainable Future
Alexander Mohr-Miesler and Marco Kahler standing with arms crossed in front of a contemporary glass building.

Customer Experience November 12, 2024

Cleverly Managing Product Data: ORCA Software and valantic in Conversation

Today, we are joined by Alexander Mohr-Miesler, Head of Organization and Product Management at ORCA Software GmbH. In this interview, Alexander introduces the company's platform, AUSSCHREIBEN.DE.

Cleverly Managing Product Data: ORCA Software and valantic in Conversation
A person in a yellow sweater smiles while looking at a laptop in a bright office. Office supplies and a phone are on the desk.

Customer Experience November 4, 2024

Accessibility in Focus: How the European Accessibility Act (EAA) is Changing the Digital World

As we dive deeper into the digital age, the European Accessibility Act (EAA) is a game-changer. Think of it as a champion for equal access in the fast-growing digital world. This new rule isn’t just about keeping up with the times; it’s a clear message that it’s time to level the playing field for everyone […]

Accessibility in Focus: How the European Accessibility Act (EAA) is Changing the Digital World
Change Management in der Pharmaindustrie

Customer Experience October 22, 2024

Change Management in Pharma: The Key to Unlocking Customer-Centric Growth

This article delves into the pivotal role of change management in the pharmaceutical industry, focusing on how the strategic adoption of technologies like CRM and marketing automation can transform customer interactions. It highlights the importance of integrating these tools into daily workflows and the continuous engagement of employees to achieve a customer-centric organizational culture.

Change Management in Pharma: The Key to Unlocking Customer-Centric Growth
The use of technology in pharma

Customer Experience October 17, 2024

Technology in the Pharma: an enabler for Customer Excellence

Technology is paving the way for customer excellence in the pharma industry. This article sheds light on how modern tools and data integration lead to an improved customer approach and enable a 360° customer view.

Technology in the Pharma: an enabler for Customer Excellence
Photo of a young woman using a digital tablet while taking stock in the storeroom of a pharmacy

Customer Experience October 15, 2024

Omnichannel in pharma: a 360-Degree customer View

Unlocking personalized care, omnichannel in pharma provides a seamless, data-driven approach to customer engagement, improving outcomes.

Omnichannel in pharma: a 360-Degree customer View
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