Our Blog Category Customer Experience

A woman showcases a sneaker to the camera during a live shopping stream.

Customer Experience February 25, 2025

Live shopping: Business potential & benefits of the e-commerce trend (1/3)

By 2026, around 20 percent of e-commerce worldwide could take place via live shopping experiences - according to a McKinsey forecast. What is behind this innovative sales format and how do European brands benefit? In our blog series, we take a look behind the scenes of live shopping events.

Photo of three colleagues taking a break in a lounge area.

Customer Experience February 20, 2025

Key to Omnichannel Marketing Automation: Unified Customer Experiences with CDPs

For many companies, omnichannel marketing sounds like a matter of course: customers should be reached across all channels, from the website to email to the brick-and-mortar store. But in practice, many companies fail to create a truly seamless experience. But why is this the case - and how can a Customer Data Platform (CDP) help to solve this problem?

Eine ältere Frau und ein älterer Mann sitzen lächelnd auf einem Sofa und schauen gemeinsam mit einer jüngeren Frau auf einen Laptop.

Customer Experience February 11, 2025

From flipping through pages to scrolling: When catalogs went digital

From traditional catalog browsing to quick clicks in online retail: Find out how eCatalogs and the digital transformation have fundamentally changed shopping habits and what role print media still play today!

Two people, a man with gray hair and a beard and a blonde woman, are standing in front of a digital display with interactive graphics and charts. The woman is pointing at the display with a stylus while the man looks thoughtful.

Customer Experience February 6, 2025

X + Y = profitability in e-commerce: variables for greater cost efficiency

In 2025, companies are navigating a tightrope between increasingly complex challenges and the need to invest in future viability. What strategies and systems help build real business value and contain operating costs in uncertain times? Let's explore and seize the opportunities for a profitable online business together.

Shot of a group of colleagues using a computer together during a late night at work

Customer Experience January 23, 2025

Improving the UX of the File Upload Component in OutSystems

Optimizing the file upload component in OutSystems is key to providing a seamless user experience. This guide offers practical strategies and best practices to improve file uploads, ensuring faster, smoother interactions and enhanced app performance. Learn how to boost UX today!

Young woman using smart phone. | KI-Consulting & Strategy

Customer Experience January 21, 2025

AI and Customer Data: The Combination of Success in 2025

With deep, data-driven insights, AI is revolutionizing the way companies can utilize their customer data to better understand and serve their customers. As leading platform providers, Bloomreach and Salesforce demonstrate how AI and customer data, as a combination of success, are setting new benchmarks in customer experience.

Warehouse managers preparing customer order and checking pick ticket on laptop. Storehouse young asian women employees searching parcel on shelf while using inventory software

Customer Experience January 9, 2025

With GenAI to more profitability and cost efficiency: (How) does it work?

Artificial intelligence is omnipresent in the world of e-commerce. But (how) can GenAI be used to achieve real competitive advantages? For an internationally active B2B company, valantic demonstrated tangible business value in a proof of concept (PoC) and created a blueprint for the successful transformation to an AI-supported organization.

A woman wearing a black sweater and jeans holds a pair of jeans while browsing a stack of folded jeans in a clothing store.

Customer Experience January 8, 2025

When can I find the best Black Friday deals? Not on Black Friday!

Are the best Black Friday deals truly advantageous, or are retailers cleverly exploiting our buying urges with "fake discounts"? To uncover the truth, valantic and PriceTweakers looked into the data.

A man sits on a sofa and works on a laptop, with his arm in a sling. In the background, there's a bookshelf and a plant on the windowsill.

Customer Experience December 19, 2024

Digital accessibility market study: a call to action for online stores in German-speaking Europe

A market study by valantic and AIOPS reveals concerning results for German-speaking Europe: Only 25 % of top-grossing online stores meet recommended accessibility standards. The findings underscore the pressing need for action while highlighting the potential for businesses to expand their reach through accessible design.