No company can succeed today without exceptional customer experiences. Everything in the blog category “Customer experience” revolves around the topics of customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, and design and UX development.
Customer Experience November 19, 2024
Creating Accessible Tech for a Sustainable Future
In today's fast-evolving technology landscape, digital usability and accessibility are crucial in creating an inclusive and sustainable digital environment. Digital designers and developers play a pivotal role in this, as they must ensure that the design and functionality of digital interfaces prioritize user experience and device compatibility.
Creating Accessible Tech for a Sustainable FutureCustomer Experience November 12, 2024
Cleverly Managing Product Data: ORCA Software and valantic in Conversation
Today, we are joined by Alexander Mohr-Miesler, Head of Organization and Product Management at ORCA Software GmbH. In this interview, Alexander introduces the company's platform, AUSSCHREIBEN.DE.
Cleverly Managing Product Data: ORCA Software and valantic in ConversationCustomer Experience November 4, 2024
Accessibility in Focus: How the European Accessibility Act (EAA) is Changing the Digital World
As we dive deeper into the digital age, the European Accessibility Act (EAA) is a game-changer. Think of it as a champion for equal access in the fast-growing digital world. This new rule isn’t just about keeping up with the times; it’s a clear message that it’s time to level the playing field for everyone […]
Accessibility in Focus: How the European Accessibility Act (EAA) is Changing the Digital WorldCustomer Experience October 22, 2024
Change Management in Pharma: The Key to Unlocking Customer-Centric Growth
This article delves into the pivotal role of change management in the pharmaceutical industry, focusing on how the strategic adoption of technologies like CRM and marketing automation can transform customer interactions. It highlights the importance of integrating these tools into daily workflows and the continuous engagement of employees to achieve a customer-centric organizational culture.
Change Management in Pharma: The Key to Unlocking Customer-Centric GrowthCustomer Experience October 17, 2024
Technology in the Pharma: an enabler for Customer Excellence
Technology is paving the way for customer excellence in the pharma industry. This article sheds light on how modern tools and data integration lead to an improved customer approach and enable a 360° customer view.
Technology in the Pharma: an enabler for Customer ExcellenceCustomer Experience October 15, 2024
Omnichannel in pharma: a 360-Degree customer View
Unlocking personalized care, omnichannel in pharma provides a seamless, data-driven approach to customer engagement, improving outcomes.
Omnichannel in pharma: a 360-Degree customer ViewCustomer Experience October 3, 2024
Composable UX: conversion rate booster & opportunity for digital accessibility
Our series sheds light on the potentials and often overlooked challenges of Composable Commerce projects from business, user, and technology perspectives. In the fifth edition, we reveal how design systems align with Composable Architecture, enabling unique customer experiences and enhancing digital accessibility.
Composable UX: conversion rate booster & opportunity for digital accessibilityCustomer Experience October 1, 2024
Breaking down the silos in pharma
Explore how dismantling silos in the pharma can lead to optimized communication and a unified customer experience. Learn the role of data and technology in aligning internal processes for better healthcare professional engagement.
Breaking down the silos in pharmaCustomer Experience September 19, 2024
Composable architecture x AI: Enabler for optimization & innovation
In our series, experts explore the potentials and often overlooked hurdles of composable commerce projects from a business, user, and technology perspective. In the fourth edition, we show how a composable architecture can make AI potential usable along all e-commerce and corporate processes, and can simplify the implementation of intelligent tools.
Composable architecture x AI: Enabler for optimization & innovationCustomer Experience September 19, 2024
Digital Revolution in Pharma Sales: Sales Excellence through CRM
In the dynamic pharmaceutical industry, Customer Relationship Management (CRM) has evolved into the core of sales operations. Modern systems go far beyond traditional contact management and revolutionize the entire sales process. This article explores how advanced solutions support and enhance the pharma sales process in a digital world.
Digital Revolution in Pharma Sales: Sales Excellence through CRMCustomer Experience September 17, 2024
Enhancing Content Creation with a Content Marketing Platform Like Optimizely
Efficient content creation with a content marketing platform like Optimizely. We present the solutions and discuss the possibilities for the system.
Enhancing Content Creation with a Content Marketing Platform Like OptimizelyCustomer Experience September 11, 2024
Customer Excellence in Pharma – a holistic approach
We discuss why investing in customer excellence in pharma and life science is important. It’s a combination of processes, people, technology and data.
Customer Excellence in Pharma – a holistic approachCustomer Experience September 10, 2024
Is My Online Shop Accessible? – A Practical Guide to Digital Accessibility
Digital accessibility is not only a mandate of fairness but also a smart business decision. It's high time for e-commerce to take a step towards inclusion and equality. But how can you make your online shop accessible and EAA-compliant? Our latest blog post provides concrete recommendations with a practical guide.
Is My Online Shop Accessible? – A Practical Guide to Digital AccessibilityCustomer Experience August 24, 2024
Composable Commerce: Why it takes more than just a flexible technology stack
Composable commerce is reshaping e-commerce. Discover how it's not just about tech, but about creating responsive, customer-centered business models.
Composable Commerce: Why it takes more than just a flexible technology stackCustomer Experience August 21, 2024
Wake-Up Call for the CPG Market: How AI Influences Purchase Decisions
Discover how AI is influencing the CPG market and changing purchasing decisions. Find out how AI is changing the customer journey in our report.
Wake-Up Call for the CPG Market: How AI Influences Purchase DecisionsCustomer Experience June 27, 2024
Setting up a business process on the Power Platform: with or without Process Manager?
Explore the stark differences in setting up business processes on the Power Platform with and without the Process Manager, highlighting how it adds structure, saves time, and enhances collaboration.
Setting up a business process on the Power Platform: with or without Process Manager?Customer Experience June 20, 2024
Unlocking process orchestration: introducing the process manager
Discover how Process Manager transforms process orchestration within Microsoft Power Platform, offering intuitive BPMN-based design, execution, and monitoring for enhanced business-IT collaboration.
Unlocking process orchestration: introducing the process managerCustomer Experience June 17, 2024
Coffee and customers: how Salesforce is brewing the future of CRM
Imagine a near future where businesses, powered by Salesforce AI, predict your needs and personalize your experiences seamlessly. At 'Café Futura', your favorite coffee and rewards await you without asking. This is the future of CRM—intuitive, immersive, and ethical. Ready to join this transformative journey with Salesforce, where customer relationships are elevated to an art form?
Coffee and customers: how Salesforce is brewing the future of CRMCustomer Experience June 14, 2024
The Pimcore Inspire North America as Pimcore Global Partner
valantic's participation as a Global Pimcore Partner at Pimcore Inspire North America in Miami highlights the synergy of Pimcore and Shopware in revolutionizing the US digital commerce landscape.
The Pimcore Inspire North America as Pimcore Global PartnerCustomer Experience May 24, 2024
Bridge the Data Gap: Enhance Your Product Catalog with AI-Driven Data Solutions
Complete data is essential for a successful online store. With the support of AI, product data can be optimally enriched.
Bridge the Data Gap: Enhance Your Product Catalog with AI-Driven Data SolutionsCustomer Experience May 14, 2024
From idea to strategy: the conception of a loyalty program
Loyalty programs for success in fashion retail: Find out about strategic approaches to creating a progressive loyalty program in fashion retail in the second part of the blog series.
From idea to strategy: the conception of a loyalty programCustomer Experience April 23, 2024
B2B marketplace: more sales, security & efficiency with the right PSP
Viewing e-business from the perspective of a marketplace operator uncovers entirely new opportunities for revenue and business growth, along with fresh challenges. From merchant onboarding to revenue recognition, choosing the right payment service provider (PSP) is crucial for streamlining complex processes and fully leveraging the capabilities of your B2B marketplace.
B2B marketplace: more sales, security & efficiency with the right PSPCustomer Experience April 11, 2024
How BLACKROLL is getting its e-commerce to peak condition
Leveraging Shopify, BLACKROLL has developed a future-proof, headless e-commerce platform and expanded its D2C business via digital channels. Learn more!
How BLACKROLL is getting its e-commerce to peak conditionCustomer Experience April 2, 2024
Navigating the Data Universe: Enhanced Data Privacy & Protection
From the importance of a Single Source of Truth (SSoT) for data integrity to advanced consent management and personalisation as a service, this blog highlights the need for a strategic approach to data management that respects both innovation and strict privacy laws.
Navigating the Data Universe: Enhanced Data Privacy & ProtectionCustomer Experience March 26, 2024
Performance Check: Quality assurance for long-term composable commerce success
Quality assurance (QA) in composable commerce presents unique challenges. Read now to learn what's important in testing.
Performance Check: Quality assurance for long-term composable commerce successCustomer Experience March 26, 2024
Navigating the Data Universe: Master Data Governance
How is AI transforming the world of master data governance? With a special focus on AI integration, this blog reveals how technologies are revolutionising master data governance, essential for improving both compliance and data quality and enhancing strategic decision-making.
Navigating the Data Universe: Master Data GovernanceCustomer Experience March 19, 2024
Navigating the Data Universe: MDM, PIM & Multi-Domain Management
With a focus on the challenges and opportunities associated with integrating AI into data management, we share insights into how companies can navigate the complex data universe to gain strategic advantages. This blog explores the integration of Master Data Management (MDM), Product Information Management (PIM), and Multi-Domain Management in the age of AI.
Navigating the Data Universe: MDM, PIM & Multi-Domain ManagementCustomer Experience March 18, 2024
Customer loyalty in fashion retail
Loyalty programs for success in fashion retail: Find out how to increase customer loyalty for your company and stay one step ahead of the competition!
Customer loyalty in fashion retailCustomer Experience March 12, 2024
Navigating the Data Universe: Data Collection and Utilization
In today's data-driven world, the art of data collection and use is critical to business success. in the first blog of this four-part series, we highlight the strategic selection and use of data to personalise customer experiences, improve operational efficiency, and make data-driven decisions.
Navigating the Data Universe: Data Collection and UtilizationCustomer Experience March 8, 2024
It’s all about organization: Why composable commerce projects fail
Those who aim for composability via a MACH architecture must also set up their organization composable. This is how composable commerce projects succeed.
It’s all about organization: Why composable commerce projects failCustomer Experience February 23, 2024
Service excellence: How personalized customer portals are transforming B2B e-commerce
Discover how personalized customer portals are transforming B2B e-commerce, and optimize your digital strategy with our expertise. Learn more!
Service excellence: How personalized customer portals are transforming B2B e-commerceCustomer Experience February 21, 2024
With (Gen)AI Discovery to a Tailored AI Roadmap
Artificial intelligence is the talk of the town and currently one of the most crucial key technologies. With (Gen)AI Discovery, you receive a tailored AI roadmap that future-proofs your company. You benefit from our expertise and a structured approach that ensures your investments in AI bring the greatest possible benefit.
With (Gen)AI Discovery to a Tailored AI RoadmapCustomer Experience February 8, 2024
Mastering the AI landscape: AI-Driven Marketing Organizations
In this blog, we talk about how AI is reshaping the future of marketing organisations by improving operational efficiency and personalised customer experiences.
Mastering the AI landscape: AI-Driven Marketing OrganizationsCustomer Experience February 8, 2024
Mastering the AI landscape: Making AI applicable
In our blog series, discover how AI drives innovation, efficiency and personalised user experiences, crucial for digital success. This series - 'Making AI Applicable','AI-Driven Marketing Organisations', and 'AI-Driven User Experience Analytics'- reveals strategies for leveraging AI within businesses.
Mastering the AI landscape: Making AI applicableCustomer Experience February 8, 2024
Applications and Potentials of AI in Customer Experience
Sarina Hermann, Lead Consultant Digital Business, discusses the transformative power of AI in customer experience in an interview. She provides insights into the potentials and challenges of AI deployment in CX and the critical basics that are indispensable for a purposeful AI implementation.
Applications and Potentials of AI in Customer ExperienceCustomer Experience January 22, 2024
From buzzword to business strategy: Composable commerce as a competitive advantage
The digital industry has never been short of buzzwords. However, the term composable commerce signifies more than just a new technological hype. It is, in fact, a highly relevant strategic initiative that acts as a kind of bracket for the aforementioned terms.
From buzzword to business strategy: Composable commerce as a competitive advantageCustomer Experience January 16, 2024
Navigating the Green Horizon: valantic and Easyfairs pave the way with Salesforce Net Zero Cloud
As climate change becomes a growing concern, businesses are recognizing the need to measure and manage their carbon emissions. Tracking emissions is not just about meeting regulatory requirements; it is a strategic move towards environmental sustainability and corporate accountability. Companies that embrace carbon emission tracking gain a competitive edge by demonstrating their commitment to reducing their environmental impact.
Navigating the Green Horizon: valantic and Easyfairs pave the way with Salesforce Net Zero CloudCustomer Experience December 18, 2023
valantic’s Customer Experience Maturity Assessment – the details
In Part I of this article, we already explained why customer centricity is the key to taking your customer experience to the next level. So now let's explore the possibilities together!
valantic’s Customer Experience Maturity Assessment – the detailsCustomer Experience December 12, 2023
How to up your CX game with valantic’s CX Maturity Assessment
In Part I of this two-part article, you’ll find out how valantic can help you efficiently gauge your organization’s customer experience maturity – and why that’s so important. Discover how to craft a tailored roadmap for your journey towards excellence!
How to up your CX game with valantic’s CX Maturity AssessmentCustomer Experience November 17, 2023
Want to generate more sales? Embrace the European Accessibility Act (EAA)
Discover how the European Accessibility Act (EAA) is not only a legal obligation, but also a unique opportunity for e-commerce managers to make their webshop more accessible and profitable. Start transforming your website now and reach more customers than ever before!
Want to generate more sales? Embrace the European Accessibility Act (EAA)Customer Experience November 17, 2023
Sustainability in e-commerce: Reducing the climate impact within e-commerce
The e-commerce sector is challenged to become more energy efficient. Elho, a Dutch family business specialized in sustainable plant pots, is an example of how things can be done differently. They have been producing with wind energy and recycling plastic waste for decades. With the ambition to become fully circular, elho is leading the sector towards a greener future.
Sustainability in e-commerce: Reducing the climate impact within e-commerceCustomer Experience November 16, 2023
The sustainable answer to Black Friday
Black Friday, once the symbol of overconsumption, has been given a green counterpart in the Netherlands: Green Friday. This movement, initiated by Trees for All and supported by companies such as Dille & Kamille, opposes impulsive purchasing behavior and focuses on planting trees. Read how Trees for All are leading this statement and raising consumer awareness.
The sustainable answer to Black FridayCustomer Experience November 14, 2023
The path towards greener deliveries
The sustainability trend in the e-commerce world is not stopping. This blog delves deep into the possibilities for webshops to make their transport and delivery of packages sustainable. Discover the latest puzzles and practical tips to play a leading role in a more sustainable future
The path towards greener deliveriesCustomer Experience October 30, 2023
Generative AI – your enabler for a new era in B2C commerce
Generative AI, a form of artificial intelligence, is paving the way for a revolutionary transformation in B2C retail. It’s opening doors to an unprecedented level of personalization and product innovation.
Generative AI – your enabler for a new era in B2C commerceCustomer Experience October 27, 2023
Business process evolution: How AI accelerates change
From AI democratization to its seamless integration: Discover how artificial intelligence is reshaping business processes and creating fresh opportunities!
Business process evolution: How AI accelerates changeCustomer Experience October 23, 2023
Sustainability in e-commerce: where to start and why now?
Sustainability costs money, it is a hassle and as an e-commerce company, CO2 compensation can go a long way. But is that so? What is it really like? In this blog we talk about sustainability in e-commerce: where to start and why now?
Sustainability in e-commerce: where to start and why now?Customer Experience October 5, 2023
Successful Customer Loyalty Programs in 2023 – An Interview with Zsuzsa Kecsmar from Antavo
What is important for customer loyalty in 2023 and what are the key features and characteristics of successful loyalty programs? Read here!
Successful Customer Loyalty Programs in 2023 – An Interview with Zsuzsa Kecsmar from AntavoCustomer Experience August 17, 2023
Website design concepts 2.0: a symbiosis of technology, business & UX
How do you create the perfect website design concepts? We’ll dispel some myths and share our proven process for creating exceptional web designs. Read more!
Website design concepts 2.0: a symbiosis of technology, business & UXCustomer Experience July 25, 2023
Achieving an outstanding UX for your e-commerce platform: the first steps
Our UX mini assessment is designed to guide you towards creating the best possible user experience for your website visitors. Find out more now!
Achieving an outstanding UX for your e-commerce platform: the first stepsCustomer Experience July 25, 2023
Successful customer centricity through customer journey mapping
Do you want to enhance customer loyalty? With customer journey mapping from valantic, you can genuinely get to know and understand your customers. Read more!
Successful customer centricity through customer journey mappingCustomer Experience July 10, 2023
CDP implementation: continuous improvement
In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase eight now follows in the implementation: the continuous improvement process.
CDP implementation: continuous improvementCustomer Experience July 4, 2023
The top 10 reasons for a new loyalty program
Discover the benefits of a new loyalty program! We’ll share our 10 key reasons and strategies to maximize customer loyalty for your success. Find out more!
The top 10 reasons for a new loyalty programCustomer Experience June 19, 2023
CDP implementation: the collaboration model
In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase seven now follows in the implementation: the collaboration model.
CDP implementation: the collaboration modelCustomer Experience June 9, 2023
Loyalty programs: Customer loyalty redefined
Success with loyalty programs: Learn how to increase customer loyalty for your company and stay one step ahead of the competition!
Loyalty programs: Customer loyalty redefinedCustomer Experience June 1, 2023
CDP implementation: Quality assurance & go-live
In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection and the configuration of the use cases, phase six now follows in the implementation: the quality assurance and the go-live.
CDP implementation: Quality assurance & go-liveCustomer Experience May 29, 2023
Product usage data as a driver of business model innovation in mechanical & plant engineering
The "Internet of Things" demands new relationships with customers and partners. With product usage data and CRM as the discipline of the hour, companies can create a forward-looking Industry & Manufacturing Experience. Read here.
Product usage data as a driver of business model innovation in mechanical & plant engineeringCustomer Experience May 10, 2023
The costs of procrastination
A new PIM system is to be introduced. But it quickly becomes clear: There are over 150 PIM software providers on the market. The systems appear complex and the financing opaque. The project is postponed once again - but what is the cost of waiting?
The costs of procrastinationCustomer Experience April 19, 2023
CDP implementation: configuring the use cases
In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration and the data collection, phase four now follows in the implementation: the configuration of the use cases.
CDP implementation: configuring the use casesCustomer Experience April 5, 2023
CDP implementation: data collection
The blog series on CDP implementation provides a detailed insight into the different process phases. After the project organization, the specification and the basic configuration, phase four now follows in the implementation: data collection.
CDP implementation: data collectionCustomer Experience April 4, 2023
Shared Values: Uwe Tüben Joins CX Division’s Management Team
“What particularly impressed me were the corporate culture and values lived out at valantic,” says Uwe Tüben, who has been appointed managing director and partner on the valantic CX division’s management team. We asked him five questions.
Shared Values: Uwe Tüben Joins CX Division’s Management TeamCustomer Experience March 29, 2023
Apex in the Salesforce universe
It's easy to get lost in the programming universe. In this blog post, we explain what Salesforce's Apex programming language is, how to use it, and what benefits it brings to modern businesses.
Apex in the Salesforce universeCustomer Experience March 23, 2023
CDP Implementation: Basic Configuration
The blog series on CDP implementation provides an in-depth look at the structured approach to project implementation. After the preparations, the team set-up and role allocation and the specification, phase two now follows in the implementation: the basic configuration.
CDP Implementation: Basic ConfigurationCustomer Experience March 20, 2023
Integration tools for real-time data and CDP: 2023 trends
Digitization and technological progress are advancing all the time, and the IT industry will continue to be defined by various trend topics in 2023.
Integration tools for real-time data and CDP: 2023 trendsCustomer Experience March 2, 2023
CDP-Implementation: Specification
The blog series on CDP implementation provides a detailed overview of the specific project stages. In the first post, we already clarified what is important before the start of the project, which roles are relevant and which experts should definitely be on the team. Now comes stage two: the specification.
CDP-Implementation: SpecificationCustomer Experience March 1, 2023
CDP implementation: organization & requirements
In our blog series on CDP implementation, we explain the key project phases: from organization to go-live.
CDP implementation: organization & requirementsCustomer Experience November 24, 2022
Five Questions about SAP CDP for a MarTech Architect Consultant
In the jungle of marketing technologies, customer data platforms play a major role. One of them is SAP CDC. We asked the expert and MarTech consultant Sascha 5 questions about the tool. What can it do, for who is it suitable and what are its limits?
Five Questions about SAP CDP for a MarTech Architect ConsultantCustomer Experience November 7, 2022
Surviving the MarTech Jungle – Data Science: How do I go about it?
Data Science represents an important tool for tapping into the MarTech jungle. We've already taken a look at the Data Science framework, and in this post we'll get an overview of the resources available. Read here.
Surviving the MarTech Jungle – Data Science: How do I go about it?Customer Experience October 26, 2022
Into the MarTech Jungle! Framework Conditions for Data Science
Data Science represents an important tool for tapping into the MarTech jungle. In this blog post, we will focus on the basic conditions in the company for Data Science. Only when these conditions are met can the expedition into the jungle begin.
Into the MarTech Jungle! Framework Conditions for Data ScienceCustomer Experience September 29, 2022
valantic at the DSAG annual congress 2022 in Leipzig
From October 11 to 13, the DSAG annual congress will once again open its doors to visitors and exhibitors in Leipzig. valantic will be present with a booth at the partner exhibition, a customer presentation on digitalization with SAP Cloud products at KWS SAAT, and an impressive live demo!
valantic at the DSAG annual congress 2022 in LeipzigCustomer Experience September 27, 2022
Data Science – The Tool for the expedition into the MarTech Jungle
It is easy to lose track of the jungle of marketing technologies. Data Science is an important tool for opening up the jungle. In this blog post, we explain what Data Science is, what benefits it brings to the retail sector and why it should not be missing in modern companies.
Data Science – The Tool for the expedition into the MarTech JungleCustomer Experience September 15, 2022
The way to green – valantic supports reforestation projects at Carbonfund.org
Global warming is real and we all need to be part of the solution. valantic supports the organization Carbonfund.org in the fight against climate change.
The way to green – valantic supports reforestation projects at Carbonfund.orgCustomer Experience September 13, 2022
User testing – on-site or remote: What’s better?
User tests offer the advantage of testing the functionality of a system while directly including users in the testing process. The tests can be performed either on site or remotely. Our valantic expert Elena Gocheva will tell you which option is right for you.
User testing – on-site or remote: What’s better?Customer Experience August 29, 2022
Five Questions for a Martech Consultant about the CrossEngage CXP
In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play an important role. This is where most of the terrain is accessible from. We asked MarTech Consultant David Deronja five questions about CrossEngage, a CXP provider.
Five Questions for a Martech Consultant about the CrossEngage CXPCustomer Experience August 22, 2022
Five Questions for a Martech Consultant about the Emarsys CXP
In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play a major role. One of these platforms is Emarsys. We asked expert and MarTech consultant David Deronja five questions about the tool. What can it do, who is it suitable for and what are its limitations?
Five Questions for a Martech Consultant about the Emarsys CXPCustomer Experience August 18, 2022
Headless Commerce – Dull Trend or Perennial Favorite?
In this interview, our commerce expert Michael Bungert answers questions about headless commerce. Michael specializes in SAP Commerce projects at valantic. In addition to technical management, he helps clients define their requirements and design their e-commerce processes.
Headless Commerce – Dull Trend or Perennial Favorite?Customer Experience August 16, 2022
Account-based Selling: The Basics of Cold Calling
Is the classic cold call already past its prime?! Perhaps an anti-aging treatment makes sense – one aimed at modern account-based selling. Learn more in the blog article!
Account-based Selling: The Basics of Cold CallingCustomer Experience August 15, 2022
Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform
In the jungle of marketing technologies, Customer Data Platforms (CDPs) play the role of a clearing. From here, most of the terrain is accessible. We asked MarTech Consultant David Deronja five questions about Bloomreach Engagement, a core CDP provider.
Five Questions for a MarTech Consultant about the Bloomreach Customer Data PlatformCustomer Experience August 12, 2022
Personalization vs. Data Protection
The more information you have about a customer, the more personalized you can create the customer experience. But how can a customized customer experience be reconciled with the GDPR? Daniel Tiatco explains this in his blog.
Personalization vs. Data ProtectionCustomer Experience August 8, 2022
The MarTech Jungle: Customer Data Platforms (CDP)
Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the right solution for you. Find out what customer data platforms do, why they play a key role on the journey to digital success, and how they differ in their focus depending on the provider.
The MarTech Jungle: Customer Data Platforms (CDP)Customer Experience July 8, 2022
The Cookieless Future – A Future of Data Sovereignty
In the past, products were sold. Today, trust is won. The Cookieless Future finally heralds the age of data sovereignty and the future of a new marketing: the marketing of sustainable customer relationships.
The Cookieless Future – A Future of Data SovereigntyCustomer Experience July 6, 2022
Technology upgrades as a business opportunity
The struggle is real: The digitalization of the market is advancing rapidly, and companies are forced to keep up with the pace of technological progress. Will digital transformation ever end? We doubt it!
Technology upgrades as a business opportunityCustomer Experience June 9, 2022
5 Good Reasons – This is How Guided Selling with CPQ Increases Sales
With the increasing digitalization of all business units, customers’ expectations are also increasing. Find out which five compelling reasons speak for the use of Guided Selling with SAP CPQ in sales in our blog post.
5 Good Reasons – This is How Guided Selling with CPQ Increases SalesCustomer Experience June 1, 2022
Only the best Customer Experience (CX) in B2B can win in the long term
Only the best Customer Experience (CX) in B2B can win in the long term. The solution is an inspiring customer portal for your business customers.
Only the best Customer Experience (CX) in B2B can win in the long termCustomer Experience May 19, 2022
How to create the best possible CX for B2B customers
In the second part of our Customer Experience series, we want to reveal what a process for aligning with your end customer can look like.
How to create the best possible CX for B2B customersCustomer Experience April 28, 2022
Unique Customer Experience in B2B
The customer experience has already arrived in the B2B sector. Now it is important to implement this inspiring CX.
Unique Customer Experience in B2BCustomer Experience January 26, 2022
Help, we’re running after the wrong sales opportunities!
If you ask the sales department, there is always too much to do and never too little. The opportunities are there, so the store should be buzzing. But it's not? Then it’s high time to see if the sales team is really pursuing the right sales opportunities. The linchpin should be the CRM system.
Help, we’re running after the wrong sales opportunities!Customer Experience January 12, 2022
Help, my sales team doesn’t use CRM!
Just because you have a CRM system doesn't mean that it will be used and increase sales. How do you make sure that everyone uses the CRM system?
Help, my sales team doesn’t use CRM!Customer Experience December 15, 2021
The path to a holistic customer experience (CX)
If you want to be successful as a company, you have to offer your customers a holistic customer experience. More than ever, an all-encompassing CX is a driving factor behind every purchase decision. How do you achieve that? Find out now!
The path to a holistic customer experience (CX)Customer Experience September 16, 2021
A customer data platform (CDP) is not an end in itself
A 360-degree view of customers is so “yesterday.” What you really need is a context-sensitive view of the customer that allows you to react relevantly and immediately: At any point in the customer journey. How can a customer data platform (CDP) support this context-sensitive view of the customer and at the same time increase the business value of a corporation?
A customer data platform (CDP) is not an end in itselfCustomer Experience September 13, 2021
Comparison of Emarsys and the SAP Marketing Cloud
How is the marketing platform Emarsys recently acquired by SAP different from the SAP Marketing Cloud already in the SAP portfolio?
Comparison of Emarsys and the SAP Marketing CloudCustomer Experience August 19, 2021
Get to know customers with the SAP Customer Data Cloud (SAP CDC)
SAP Customer Data Cloud is designed to collect and merge customer identities, preferences, and consents across multiple contact points. We talked with valantic expert Tim Baumgart about what exactly is behind this, what the advantages are, and what differences there are between it and the SAP Customer Data Platform (CDP).
Get to know customers with the SAP Customer Data Cloud (SAP CDC)Customer Experience July 15, 2021
What you should know about migrating to the SAP Commerce Cloud
SAP Commerce Cloud is the promising foundation for your e-commerce platform. But what are the concrete benefits of this solution? When is it worth migrating to the cloud and how does this work in detail? Markus Scheffknecht of valantic CEC Schweiz told us all this in an interview.
What you should know about migrating to the SAP Commerce CloudCustomer Experience July 13, 2021
An SAP Commerce Project in the Chemical Industry as Personal Success Story
Dr. Maximilian John gives us insights into the challenges of an SAP Commerce project and describes what he does in his role as Technical Lead.
An SAP Commerce Project in the Chemical Industry as Personal Success StoryCustomer Experience July 5, 2021
SAP Spartacus: Progressive Web Applications
What is SAP Spartacus, and what does moving to the progressive web app mean? Fabian Saccilotto of valantic CEC Switzerland knows best about PWAs!
SAP Spartacus: Progressive Web ApplicationsCustomer Experience July 5, 2021
Headless Commerce revolutionized the omnichannel
What does headless commerce mean, and where are headless e-commerce solutions used? Simon Hamm from valantic CEC Deutschland knows all that and more.
Headless Commerce revolutionized the omnichannelCustomer Experience May 12, 2021
Digitalization of multi-stage sales channels in B2B retail
In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.
Digitalization of multi-stage sales channels in B2B retailCustomer Experience May 7, 2021
End-to-End Customer Experience: Shopware as Component of the End-to-End Strategy
The situation created by the coronavirus has restricted offline sales channels and caused a loss of sales. Companies that had a functional e-commerce platform before the pandemic enjoyed a significant competitive advantage. For all other companies, it is therefore more important than ever to create an appropriate infrastructure.
End-to-End Customer Experience: Shopware as Component of the End-to-End StrategyCustomer Experience March 11, 2021
Trade Promotion Management Made Easy: Creation of multiple orders in SAP Sales Cloud
In the “Tips & tricks for customer experience with SAP” section, we present helpful tips from practice. This second part is about “Trade Promotion Management made easy”. In concrete terms, it is about simple implementation in the SAP Sales Cloud - a means often used in retail to increase customer loyalty, but also to increase market share.
Trade Promotion Management Made Easy: Creation of multiple orders in SAP Sales CloudCustomer Experience February 18, 2021
Corona Redefines IT Priorities: This is What German Companies Now Have on the Agenda
The study "Corona resets IT priorities" by valantic and techconsult examined the impact of Corona on 218 German companies at the end of 2020.
Corona Redefines IT Priorities: This is What German Companies Now Have on the AgendaCustomer Experience February 12, 2021
B2B commerce: Times have changed
Just as in B2C, today customers in B2B purchasing expect an easy, transparent shopping experience. That's why suppliers should adjust and simplify all of their purchasing and sales processes to suit this new situation.
B2B commerce: Times have changedCustomer Experience February 5, 2021
5 reasons why companies are more successful with customer experience management
Learn here why an investment in customer experience management is worthwhile and what concrete successes can be achieved with experience management.
5 reasons why companies are more successful with customer experience managementCustomer Experience January 29, 2021
Conversion from MS Dynamics on-premise to the SAP Sales Cloud – data migration in no time at all
The conversion to a new CRM system brings new opportunities, but also some challenges. How can data be transferred from Microsoft Dynamics on-premise to the SAP Sales Cloud most easily?
Conversion from MS Dynamics on-premise to the SAP Sales Cloud – data migration in no time at allCustomer Experience January 20, 2021
“Only the customer is king. That’s why the perfect customer experience is so important today”
Interview with Alexander Fetzer, Client Value & Innovation Manager at valantic and Patrick Ganzmann, partner at valantic, about trends in customer experience.
“Only the customer is king. That’s why the perfect customer experience is so important today”Customer Experience January 5, 2021
E-commerce: Customers Pay Higher Prices with Good Customer Experience
What makes for good customer experience in e-commerce and what do e-shop operators need to keep an eye on? Vincent Aniol, valantic, answers these questions.
E-commerce: Customers Pay Higher Prices with Good Customer ExperienceCustomer Experience December 16, 2020
Survey about the Status Quo of Digitalization
The SurveyHow far along are German companies with the implementation of the digital transformation and what challenges do they encounter in the process? This was the topic of the survey on the status quo of digitalization that valantic conducted in cooperation with the Services and Consulting Department of the Hochschule Ludwigshafen am Rhein. Visitors were […]
Survey about the Status Quo of DigitalizationCustomer Experience December 1, 2020
Between Employee and Customer Experience – the daily routine of a Managing Consultant
Career in IT – Nike Steinhausen is Managing Consultant at valantic and comes from the beautiful Chiemgau region. She tells us about her focal points in the SAP Customer Experience sector and why she feels so comfortable working at valantic.
Between Employee and Customer Experience – the daily routine of a Managing ConsultantCustomer Experience November 27, 2020
What you need to consider when selecting a B2B e-commerce system
Now is the best time to plan and implement an e-commerce solution for your company. Fabian Saccilotto, Head of Technology & Innovation at valantic CEC Schweiz, explains what companies need to consider and how they can best proceed.
What you need to consider when selecting a B2B e-commerce systemCustomer Experience October 30, 2020
Be emotional! Why emotions are so important in customer experience management
The secret of successful customer loyalty is to win the hearts of customers. How can emotions affect the measurable success of the company?
Be emotional! Why emotions are so important in customer experience managementCustomer Experience October 15, 2020
Catalysts for a successful company
Companies want to update their individual SAP strategy, automate business processes, implement new digital business models, and make their IT flexible and more agile. The valantic Customer Focus Day SAP showed them how they can do these things successfully and what the catalysts are.
Catalysts for a successful companyCustomer Experience October 1, 2020
Case Study: User-Centered Quotes with SAP® CPQ: “Solution Quote at Bizerba – as unique as your fingerprint!”
Sales at Bizerba needed a tool to create complex quotations that unites all these dimensions in a single interface. At the same time, the company wanted to provide its customers with a clear quotation document for a custom-tailored solution at the touch of a button. This is where the idea for Solution Quotes came from.
Case Study: User-Centered Quotes with SAP® CPQ: “Solution Quote at Bizerba – as unique as your fingerprint!”Customer Experience September 29, 2020
From On-Premise to the Cloud – How Projects are Developing
Michael Bader is Managing Consultant in the Mannheim location and has been with valantic CEC Deutschland since 2005. He tells us in the interview why a close customer relationship is important and what he's especially proud of.
From On-Premise to the Cloud – How Projects are DevelopingCustomer Experience September 25, 2020
“Systems will adjust to people, not the other way around”
Thomas Wieberneit is a CRM practitioner of many years. At valantic he is responsible for the topics sales, marketing, service, collaboration, customer loyalty and customer experience. In an interview, he reveals how he sees the future of digital customer experience and which trends companies should prepare for.
“Systems will adjust to people, not the other way around”Customer Experience September 24, 2020
On the path to the customer-centered and intelligent company
The digital transformation in companies is progressing more and more. But the future belongs to customers and lies in the intelligence to provide them with the most perfect customer experience possible. With the customer at the center of attention, the path to the Intelligent Enterprise is thus marked out and indispensable. New technologies such as artificial intelligence, predictive analytics and the Internet of Things (IoT) will be increasingly in demand.
On the path to the customer-centered and intelligent companyCustomer Experience September 23, 2020
Customer experience comes first at the intelligent enterprise
The future belongs to the customers. After all, they are the ones who pay in the end and increase the turnover of a company. In order for this to happen, the buyer or prospective buyer must feel absolutely comfortable with the service and product in each of his buying cycles. How does a company manage to provide its customers with a perfect buying and repurchasing experience?
Customer experience comes first at the intelligent enterpriseCustomer Experience September 18, 2020
The mindset must precede the technology
One of the top speakers at valantic's Customer Focus Day SAP 2020 is the SAP Chief Technology Officer (CTO) - SAP Germany Glenn González. As here in this short interview he talks less about technology, but rather about the mindset that must precede the technology.
The mindset must precede the technologyCustomer Experience September 15, 2020
Why Senior Technical Consultants never stop learning
Fabian Egner, 34, tells us a little about his role as Senior Technical Consultant at valantic and why even experienced consultants never stop learning.
Why Senior Technical Consultants never stop learningCustomer Experience September 8, 2020
On-site search as a central element of the customer experience
Even if e-commerce takes place online, it pays to look beyond the end of one's own nose. There are various concepts, behaviors, and simple experiences from everyday life from which you can learn in e-commerce. These include, for example, why the search in your own shop is such a central element of the customer experience.
On-site search as a central element of the customer experienceCustomer Experience August 20, 2020
What is SAP S/4HANA Customer Management and what distinguishes this solution?
SAP has a lot of Customer Relationship Management solutions in its portfolio. Very traditional SAP CRM on-premise or the cloud-based SAP C/4HANA. We will show you another alternative with SAP S/4HANA OP: Customer Management.
What is SAP S/4HANA Customer Management and what distinguishes this solution?Customer Experience August 3, 2020
Customer Experience in Mechanical Engineering: Faster Communication Give Companies a Competitive Advantage
Ever more mechanical engineering companies are focusing on first-class customer service. Automation and suitable platforms and software solutions should help to speed up the relevant processes in order to increase customer satisfaction.
Customer Experience in Mechanical Engineering: Faster Communication Give Companies a Competitive AdvantageCustomer Experience July 27, 2020
5 tips for making a CRM project successful
Many projects in Customer Relationship Management fail. This doesn’t have to happen: Here are 5 tips for how you can guarantee that your CRM project will be successful.
5 tips for making a CRM project successfulCustomer Experience June 10, 2020
Business Analyst for SAP Customer Experience Solutions – Insights from the Project and Working World at valantic
Tatjana Kilb decided to join valantic in October 2017 after a personal interview. In her role as Business Analyst, she provides insight into the SAP Customer Experience project world and she explains why everybody is working together at valantic.
Business Analyst for SAP Customer Experience Solutions – Insights from the Project and Working World at valanticCustomer Experience May 28, 2020
Sales of the Future: Prof. Dr. Martin Selchert about Digitalization in B2B Sales
We spoke with Prof. Dr. Martin Selchert about success strategies for digitalization in B2B sales and what companies can do now.
Sales of the Future: Prof. Dr. Martin Selchert about Digitalization in B2B SalesCustomer Experience May 12, 2020
Greater customer satisfaction with SAP CPQ: How guided selling increases efficiency in sales
In our rubric “5 questions for...” we spoke with Matthias Bös, Solution Architect at valantic in the customer experience sector, about SAP SPQ, guided selling, and efficiency in sales.
Greater customer satisfaction with SAP CPQ: How guided selling increases efficiency in salesCustomer Experience April 23, 2020
Agility in customer experience management – 6 tips for how you can confront the next crisis better with your customers
Companies are confronted with the challenge that customers are “locked out” due to corona crisis. Here are 6 tips that will help you on being successful nevertheless.
Agility in customer experience management – 6 tips for how you can confront the next crisis better with your customersCustomer Experience April 8, 2020
The Peak-End Rule or Why Customer Experience Should Never be Left to Chance with Customer Experience Management
When is the customer experience good, when bad? Does only the first impression matter or does the experience arise from the total of all positive and negative experiences that a customer has with a company? What influences our perception?
The Peak-End Rule or Why Customer Experience Should Never be Left to Chance with Customer Experience ManagementCustomer Experience March 12, 2020
5 Tips for How You Can Close the Experience Gap
How good is your customer experience management? If your assessment doesn’t match the customer's experience, you’ve got an experience gap. We’ll give you some helpful tips for how you can close this gap.
5 Tips for How You Can Close the Experience GapCustomer Experience February 25, 2020
Why CRM is no longer enough today
With digitalization, the customer journey is being transformed, from analog to digital. What effects will this have on the customer relationships of tomorrow?
Why CRM is no longer enough todayCustomer Experience February 13, 2020
5 questions for… Christoph Resch, Partner at valantic in the customer experience sector
The customer experience should be the focus of all business processes. We spoke with Christoph Resch, Partner and Managing Director at valantic in the customer experience sector, about the change in B2B business, measurable KPIs, and the point at which customer experience should not end.
5 questions for… Christoph Resch, Partner at valantic in the customer experience sectorCustomer Experience February 3, 2020
5 questions for… Artur Richter, Design Director at valantic CEC Deutschland and responsible for the User Experience area
Artur Richter, Design Director at valantic CEC, in an interview about happy customers, user experience design, and the customer life cycle.
5 questions for… Artur Richter, Design Director at valantic CEC Deutschland and responsible for the User Experience areaCustomer Experience December 16, 2019
5 questions for… Tim Wedler, Managing Director of the NEXUS Netsoft Group
Find out more about the motivation and the goals of the merger with valantic in the interview with Tim Wedler, Managing Director of the NEXUS Netsoft Group.
5 questions for… Tim Wedler, Managing Director of the NEXUS Netsoft GroupCustomer Experience July 12, 2018
News@SAP Customer Experience
In Orlando, SAP announced that with the introduction of the SAP C/4HANA Suite, it will revolutionize CRM. CRM will become CX (Customer Experience) and the focus will be more clearly on the customer.
News@SAP Customer ExperienceCustomer Experience May 25, 2018
coop@home wins Digital Commerce Award
coop@home best onlineshop in the category “Omni-channel and innovation”.
coop@home wins Digital Commerce AwardCustomer Experience February 12, 2018
The new SFS online Shop
Everything for the customer's benefit: The new B2B platform is designed according to the behavior and needs of SFS customers – from the shopping cart to delivery or pick-up.
The new SFS online ShopCustomer Experience November 20, 2017
Impressions of valantic «B2B Next Generation»
More than 30 decision-makers and influencers from a wide variety of industries met in Zurich in order to learn more about digitalization in B2B sector and exchange ideas with one another.
Impressions of valantic «B2B Next Generation»