Blog

valantic AI Experience Shop – The future of e-commerce

Business people taking a break after the meeting. Two colleagues talking and laughing in conference room while drinking coffee.

The rapid development of artificial intelligence (AI) is revolutionizing e-commerce. As a result, integrating innovative AI solutions into the daily business processes of online shops is becoming increasingly important. Our new valantic AI Experience Shop showcases the potential of AI in real-world retail scenarios. In the following blog post, we focus on the key features of this forward-thinking platform aimed at enhancing the customer experience.

Our vision for AI in online retail

Our experts at valantic are continuously working on integrating AI into e-commerce and providing practical solutions for businesses. The AI Experience Shop serves as a testing environment and demonstration platform for these innovations. This allows us to evaluate the feasibility of our concepts and illustrate their impact on the customer journey. E-commerce decision-makers have the opportunity to test the presented solutions against their specific requirements.

The objectives of the AI Experience Shop are as follows:

  • measuring the performance and quality of AI-supported features in an operational environment
  • practical validation of AI-powered concepts in real-world scenarios
  • demonstrating the impact of AI solutions on the customer journey for clients, consultants, and potential partners

Key features of the AI Experience Shop

Our valantic AI Experience Shop offers a wide range of AI solutions. In the following, we take a closer look at its core functionalities:

1) AI-powered product search

One of the standout features of the AI Experience Shop is its AI-powered product search – an example of how AI is transforming traditional e-commerce operations. Conventional search functions rely on exact string matching, which can lead to frustrating user experiences, especially when dealing with synonyms, dialects, or multiple languages.

Our generative AI solution, on the other hand, enables a context-based search that understands the semantics of product descriptions, delivering more relevant results.
By building a comprehensive knowledge database around a Large Language Model (LLM), the AI can analyze product descriptions and provide the most relevant matches.

For example: The system recognizes that the German terms “Durchlauferhitzer” (“instant water heater”), “Direkterhitzer,” and “Instant-Heißwassergerät” all refer to the same product, even if different names are used. This smart function ensures more precise and faster search results, ultimately improving customer satisfaction and loyalty.

The AI instantly identifies various types of plastic for the German search term “Kunststoffplatte” (“plastic sheet”).
The AI instantly identifies various types of plastic for the German search term “Kunststoffplatte” (“plastic sheet”).

The product search operates by generating embeddings, a numerical representation of search queries and product descriptions. These embeddings enable similarity-based searches within the product database, allowing users to find what they need more quickly.

This approach not only reduces search errors but also provides a scalable, multilingual solution that can flexibly adapt to different industries and markets. In addition, it is more cost-efficient than traditional search solutions and at the same time ensures that all data remains securely within the company’s own system.

2) Generative AI for content creation

High-quality content is essential in the e-commerce industry. Well-crafted, SEO-optimized content enhances visibility, improves conversion rates, and strengthens brand presence. However, creating and maintaining such content can be time-consuming and resource-intensive. The valantic AI Experience Shop provides an efficient AI-driven solution for this problem. AI-generated content automates the process while ensuring consistently high quality.

The valantic team utilizes a multi-stage multi-agent system to automate the creation of marketing texts, product descriptions, and multimedia content. This system operates with different roles or “agents”, including a “Director,” a “Content Creator,” and a “Subject Matter Expert.” These agents generate tailored media content that precisely aligns with the respective product. By leveraging AI-powered content, businesses can significantly reduce manual workload and scale their content strategy efficiently. At the same time, the generated content maintains the quality needed to achieve high rankings in search engines.

In addition, the content can be seamlessly integrated into existing content management systems (CMS). The absence of major infrastructure changes makes it easier for businesses to adopt this innovative solution.

3) Conversational commerce

Another standout feature of the AI Experience Shop is the diverse applications of conversational commerce. This AI-driven shopping experience enables customers to interact with services and products using natural language. While chatbots are already well-known, the valantic team takes their use in e-commerce to the next level. By integrating interactive dialogue at key touchpoints – such as product comparisons or filtering options – valantic ensures that these AI interactions provide real added value to customer service.

The system is highly modular and flexible. At its core, a sophisticated LLM powers the chat functionality with reliable intent recognition. This allows businesses to implement custom workflows, including employee chats, product consultation, sales processes, or appointment scheduling. This leads to a more personalized and dynamic shopping experience, particularly in industries where customer inquiries require detailed responses – for instance, in the case of technical products like construction machinery or power tools.

By leveraging a deep understanding of customer intent, the AI can recognize and respond to complex queries in multiple languages. The result is smoother interactions that not only simplify purchasing decisions but also enhance overall communication.

AI in e-commerce: unlocking new opportunities

In addition to the AI Experience Shop, we offer our clients a comprehensive AI Discovery Module. This structured, package-based solution helps businesses unlock the full potential of AI in their e-commerce platforms. Whether a company wants to integrate generative AI into its processes or simply needs a quick evaluation of potential benefits, valantic’s AI Discovery Module provides clear, actionable insights with minimal effort.

The AI Discovery Module has the following objectives:

  • identifying practical AI use cases through prototypical and conceptual development
  • ensuring seamless integration into existing e-commerce infrastructures
  • offering fixed pricing models that give businesses access to these innovative solutions without financial risk

In addition, our AI Quick Check provides a customized analysis of AI potential. This serves as a solid foundation for evaluating the next strategic steps for optimizing an e-commerce platform.

Explore the AI Experience Shop

To experience the potential of AI in e-commerce firsthand, valantic invites all interested users to try out the AI Experience Shop for themselves. After quick registration, the platform is ready to explore. Users can test AI solutions in real-time, participate in demonstrations, and share their feedback.

male businessman setting up a meeting via smartphone

Talk to our experts!

Our experts are always at your side – pick up the phone and let us tackle your challenges together!

Contact us! Contact us!

Don't miss a thing.
Subscribe to our latest blog articles.

Register